Tamsin O'Luanaigh Establishes Wise Cat Strategy, a New Advisory Firm

Former NDreams Co-Founder and Chief People Officer Tamsin O'Luanaigh has launched Wise Cat Strategy, a new advisory firm dedicated to empowering game studios and businesses to create collaborative, positive, and productive work environments. The company's mission is to provide tailored frameworks, talent retention strategies, and leadership support to help studios navigate growth challenges. Wise Cat Strategy has already partnered with several emerging studios and plans to expand its client base across the UK and Europe. O'Luanaigh stated, 'Having witnessed the benefits of supportive people and culture strategies, I recognized the need for clear frameworks in the gaming industry. Many employers struggle to create inclusive workspaces, and that's where Wise Cat comes in – to help diagnose issues, design a path forward, and solve real challenges with clarity, not chaos.' Frank Sagnier, Chair of Everplay Group and former non-executive chair of NDreams, praised O'Luanaigh's leadership experience, saying, 'Tamsin is uniquely equipped to provide outstanding people and consultancy services, and I have every confidence that any organisation would benefit greatly from her expertise, vision, and kindness.'