This holiday season, Save the Children is set to debut its very first gaming‑focused and live‑streaming fundraiser, an event branded Save Point. The initiative represents a strategic move to tap into the vibrant world of video games and online broadcasting, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create a platform where gamers, streamers, and their audiences could engage with our cause in a way that feels natural to them,” Baxter explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon or a live‑streamed charity session is far more accessible and can attract a diverse range of participants.” The charity has teamed up with well‑known online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
This partnership underscores the organization’s commitment to building lasting relationships with influential voices in the gaming sphere. Baxter emphasized that the collaboration is just the beginning: “Our goal is to keep nurturing these connections long after Save Point concludes, turning one‑off donations into ongoing advocacy and support.” According to Baxter, the true measure of success will be the number of new supporters who discover the charity through this medium and decide to continue gaming for a cause.
“If we walk away with a fresh crew of gamers who are inspired to keep fundraising for us, that will be a massive win,” she said. “The feedback we receive will also be invaluable, helping us refine and scale future gaming‑centric events.” Baxter praised gamers and streamers as the “unsung heroes of fundraising,” noting that the gaming sector is pioneering a new, innovative standard for charitable giving. She highlighted the shared values of the gaming community—storytelling, imagination, and the desire to escape into new worlds—as powerful catalysts for real‑world impact. “When we channel that passion into tangible change, we demonstrate just how influential the gaming community can be,” she added.
Save Point forms part of the larger ‘The One Delivery That Matters’ campaign, slated to launch in November 2026. The campaign seeks to shift the holiday narrative for millions of children who, instead of receiving toys and sweets, are awaiting essential supplies such as nutritious food, medicine, warm clothing, and safe shelter.
Baxter stressed the urgency of this message: “Anything you can order with a click can be delivered to your doorstep, but for many children this Christmas, the most critical deliveries are those that protect life and preserve childhood.” The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream.
The format encourages individuals to stream their gameplay, engage viewers with donation prompts, and share stories about the children they are helping to support. Beyond the immediate fundraising goal, Save Point aims to generate a ripple effect within the gaming ecosystem.
By showcasing how a shared love of play can translate into meaningful aid, the charity hopes to inspire other organizations to explore similar collaborations. “We’re planting a seed,” Baxter remarked. “If more charities see the potential of gaming as a fundraising vehicle, we’ll collectively amplify the impact for children in need.” In preparation for the event, Save the Children has been consulting with gaming experts to ensure a smooth technical experience, from streaming platforms to donation integration.
The organization is also developing educational resources for participants, offering tips on audience engagement, safe streaming practices, and effective storytelling techniques to maximize donor generosity. The charity’s leadership believes that the synergy between gaming culture and humanitarian work can foster a new generation of philanthropically minded gamers.
By aligning the excitement of competitive play with the compassion of charitable giving, Save Point aspires to create a model that is both entertaining and socially responsible. As the holiday season approaches, Save the Children invites gamers, streamers, and their followers to join this pioneering effort. Whether you’re a seasoned content creator or a casual player looking to make a difference, Save Point offers a unique platform to turn screen time into lifesaving support for children worldwide. To learn more, register your interest, and receive instructions on how to set up a fundraising livestream, visit the Save Point registration page.
Together, the gaming community can deliver the essential gifts that truly matter this Christmas.