Xsolla Weighs In on the Aftermath of Epic vs. Apple and Steam's Revenue Share

The mobile gaming landscape witnessed a significant shift on April 30, 2025, with the Epic vs. Apple ruling in the US, which prohibited Apple from discouraging links to third-party storefronts and collecting fees on payments made outside the App Store. According to Berkley Egenes, chief marketing and growth officer at Xsolla, this ruling has been a long time coming and is expected to have a lasting impact. 'We believe this ruling will stick in the US, and developers will be able to have direct links to their webshops from within their apps, regardless of their size or type,' Egenes says. This change is expected to have a ripple effect globally, with other regions like South America and Korea closely watching the developments. The Digital Markets Act in Europe is also at odds with Apple over payments that bypass its ecosystem. For Xsolla, a company specializing in helping developers set up monetization options, this change presents a significant opportunity. 'It's been an interesting cycle,' Egenes notes. 'Initially, there was a lot of conversation about what the ruling meant, and now developers are experimenting with new monetization strategies.' Many developers are exploring new options with their own branding and approach, and Xsolla is seeing an uptick in interest from both indie and triple-A developers. With Apple's 15-30% commission no longer a factor in the US, developers can build webshops that suit their products, and Xsolla's 5% transaction fee makes it an attractive option. The company has already seen success with clients like Marvel Snap, which has launched a webshop with exclusive seasonal rewards for players who make purchases outside the app store. Egenes expects traditional in-app purchases to remain part of the mobile gaming experience but believes developers will get creative with how monetization links are presented to players. 'You can provide performance-based offers that say