Tokyo to Welcome New Sega Store

Japanese gaming giant Sega has announced plans to launch a flagship store in Tokyo, Japan, with the location expected to be the Shibuya Parco department store complex. Although Sega initially didn't disclose the store's exact location, earlier reports suggested it would be situated within Shibuya Parco, which is already home to Capcom Store Tokyo, Pokémon Center Shibuya, and Nintendo Tokyo. Construction signs bearing Sega's distinctive font were spotted in the complex, fueling speculation about the store's arrival. According to Sega's head of global transmedia, Justin Scarpone, the Tokyo store is set to open in summer 2025, followed by another location in Shanghai, China. Scarpone emphasized the importance of strengthening the Sega brand, stating that the company aims to increase its visibility in retail. He noted that while Sonic is a well-known brand, Sega itself is not as prominent as it should be, despite generating nearly $1 billion in annual retail sales from merchandise alone.