This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, titled Save Point. The initiative merges the excitement of video games with live streaming to generate support for children in need during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a way to reach gamers and streamers in a format that feels natural to them, rather than asking them to take part in a traditional marathon or walk,” Baxter explained. “Save Point gives us a platform to interact with the gaming world both through strategic partnerships and individual donor involvement.” Unlike a marathon, which demands considerable physical stamina, a gaming‑based fundraiser is far more inclusive. Anyone with a computer or console can join, making it possible for a wider range of supporters to contribute their time, skill, and audience reach. “It’s an event that lowers the barrier to entry and showcases how different kinds of supporters can make a real impact,” Baxter said.
“People who might never consider a physical challenge can still play a pivotal role by streaming, donating, or simply spreading the word.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising over £5,000 for Save the Children earlier in the year. This partnership underscores the organisation’s strategy of collaborating with influential voices in the gaming sphere to amplify its message. Looking beyond the immediate event, Baxter expressed a strong desire to nurture ongoing relationships with gamers and content creators. “If we can turn this one‑off event into a lasting network of ambassadors who continue to champion our work, that would be a massive win,” she noted.
“Our hope is that participants walk away not just with a sense of achievement, but also with a deeper understanding of why our mission matters, and a desire to return for future gaming‑driven fundraisers.” Because Save Point marks Save the Children’s first foray into this type of fundraising, the team anticipates a steep learning curve. “The feedback we gather will be priceless,” Baxter said. “It will help us refine the format, improve the participant experience, and scale up future events to reach even larger audiences.” Baxter highlighted the role of gamers and streamers as “the unsung heroes of fundraising,” emphasizing that the gaming industry is setting a new, innovative standard for charitable support.
She pointed out that gamers share a love for narrative, imagination, and immersive worlds, and that this passion can be redirected toward tangible, real‑world change. “When we channel that enthusiasm into a cause, we demonstrate just how influential the gaming community can be in driving lasting social impact,” she added.
Save Point is a central component of Save the Children’s broader campaign, “The One Delivery That Matters,” slated to launch in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and secure shelter.
“Anything you can imagine being delivered with a click of a button can be sent straight to a doorstep,” Baxter remarked. “But for millions of children this season, the ‘delivery’ they need isn’t toys or candy—it’s the basics that safeguard their health and future.” The two‑day Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream, choose donation targets, and engage viewers effectively. By merging entertainment with empathy, Save the Children hopes to create a memorable, high‑impact experience that not only raises funds but also cultivates a community of gamers dedicated to making a difference for vulnerable children worldwide.