This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, represents a strategic move by the organization to tap into the vibrant world of video games and online streaming as a new avenue for raising both awareness and funds.
Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to engage gamers and streamers in a manner that feels natural to them, not just a one‑off donation request,” Baxter explained.
“Save Point gives us a platform to partner with creators, as well as to invite individual supporters to take part in something that aligns with their passions.” Unlike traditional charity challenges such as marathon runs, which can be physically demanding and exclude many potential participants, a gaming marathon is far more inclusive. “Not everyone can run a marathon, but almost anyone can sit down at a console or PC and play,” Baxter said.
“By offering a format that is accessible to a wider audience, we can showcase the diverse ways supporters can contribute to our mission.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier this year through his own channels. This partnership underscores the growing trend of influencers leveraging their platforms for social good. Baxter emphasized that the collaboration is just the beginning: “We’re eager to continue building relationships with gamers, streamers, and their audiences long after Save Point concludes.
The goal is to create a lasting network of advocates who understand and champion our work.” Baxter outlined a clear metric for success: “If we walk away from this event with a new crew of supporters who want to game for us again because of their experience, we’ll consider it a huge win.” She also highlighted the learning potential inherent in a first‑time venture of this kind. “Because this is our inaugural gaming fundraiser, the feedback we gather will be priceless. It will help us refine and expand future events, making them bigger and more impactful year after year.” In her remarks, Baxter described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming sector is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural synergy between gaming and philanthropy: “Gamers are storytellers at heart. We love immersive narratives, imagination, and escaping into new worlds.
When we channel that enthusiasm toward real‑world change, we demonstrate just how powerful the gaming community can be.” Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public focus from the typical holiday gift‑giving narrative to the stark reality that millions of children will be awaiting essential deliveries—food, medicine, warm clothing, and safe shelter—rather than toys this Christmas. Baxter illustrated the contrast poignantly: “Anything you can order online can be delivered with a tap of a screen, but for many children this season, the items they need most aren’t playthings; they’re lifesaving supplies that protect their childhoods.” The event will run over two days, featuring a slate of live streams, gaming tournaments, and interactive fundraising challenges.
Participants can register their interest through a dedicated portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources to maximize donation totals. The platform will also showcase real‑time donation tallies, leaderboards, and special incentives such as exclusive in‑game items or shout‑outs from high‑profile creators. Beyond the immediate fundraising goal, Save Point aims to cultivate a sense of community among gamers who care about humanitarian issues. By integrating charitable messaging into the fabric of gaming culture, the charity hopes to inspire ongoing advocacy.
Baxter envisions a future where gaming events become a regular fixture in the nonprofit sector: “We want to prove that gaming isn’t just entertainment; it’s a powerful conduit for empathy and action. If we can turn a weekend of play into tangible support for children in need, imagine what a sustained series of events could achieve.” The partnership with TheKapFantastic also includes plans for post‑event content, such as highlight reels, behind‑the‑scenes interviews, and follow‑up streams that detail how the raised funds are being allocated. Transparency is a core principle for Save the Children, and the organization intends to publish a comprehensive impact report after the fundraiser, outlining the specific deliveries made possible by the contributions. In summary, Save Point represents a pioneering effort by Save the Children to harness the enthusiasm, creativity, and reach of the gaming community for a noble cause.
By offering an accessible, engaging, and fun way to give, the charity hopes to attract a new demographic of supporters, gather valuable insights for future initiatives, and most importantly, deliver essential aid to children who need it most during the holiday season. Interested participants can sign up via the provided link and receive all the necessary information to launch their own fundraising livestream, turning their love of games into a force for lasting, positive change.