This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, titled Save Point. The initiative blends video‑game play and live‑streamed charity drives, aiming to tap into the enthusiasm of gamers worldwide while raising vital resources for children in need.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach gamers not just as donors but as partners, and Save Point gives us that platform,” she explained. “Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive, allowing a different kind of supporter to make a tangible impact.” The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier this year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with both high‑profile streamers and everyday players after the fundraiser concludes.
“It would be amazing to extend our reach within this vibrant community, sharing the stories of the children we support and why our work matters,” she said. “If we walk away with a new cohort of gamers who are eager to champion our cause again, that will be a massive win.” Baxter also highlighted the learning curve associated with launching a first‑time gaming fundraiser. “There’s a steep learning curve for us, and the feedback we gather will be priceless. It will shape larger, more ambitious gaming events in the years to come,” she noted.
In her view, gamers and streamers are the "unsung heroes of fundraising," and she praised the sector for "setting a new, innovative standard" in charitable support. She elaborated, "The gaming community is built around storytelling, imagination, and the desire to escape into new worlds. When we channel that passion toward real‑world change, we showcase just how powerful and impactful the gaming culture can be." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which kicks off in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children will be awaiting this season—food, medicine, warm clothing, and safe shelter.
"Anything you can imagine can be delivered with a click of a button," Baxter remarked. "But for millions of children this Christmas, the deliveries they need aren’t toys or candy—they’re the items that will keep them alive and protect their childhoods." The two‑day event is scheduled for December 5‑6, 2026.
Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising livestreams, choosing donation targets, and promoting the cause across social platforms. The charity hopes that a mix of high‑profile streamers, community influencers, and everyday gamers will create a cascade of charitable giving that extends far beyond the event’s official hours.
Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gaming‑driven philanthropists. By providing tools, resources, and a supportive network, Save the Children intends to empower gamers to organize their own charity streams throughout the year, turning a seasonal push into an ongoing movement. The organization also plans to share post‑event analytics with participants, offering insights into donation totals, viewer engagement, and the overall impact on the children they serve. This transparency is designed to reinforce trust and encourage repeat involvement.
In summary, Save Point represents a pioneering effort to merge the excitement of interactive entertainment with the urgency of humanitarian aid. By leveraging the reach of popular streamers like TheKapFantastic and the collective enthusiasm of the gaming world, Save the Children hopes to deliver life‑saving supplies to children who need them most, while also establishing a sustainable model for future gaming‑centric charitable events.
If you’re interested in joining the cause, you can register your interest now and receive step‑by‑step instructions on how to launch your own fundraising livestream as part of Save Point.