This holiday season, Save the Children is set to debut its very first gaming‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative is designed to tap into the enthusiasm of gamers and online audiences, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers not just as occasional donors but as partners who could champion our cause in a way that feels natural to them,” Baxter explained. According to Baxter, the event provides a more inclusive alternative to traditional endurance challenges such as marathons. “Not everyone has the stamina or time to run a marathon, but virtually anyone can sit down at a computer or console and stream their gameplay. This accessibility opens the door for a whole new segment of supporters who can raise funds simply by doing something they love,” she said.
The format also allows the charity to spotlight the diverse ways individuals can make a difference, from solo streamers to large gaming crews. Save Point will be hosted in collaboration with popular online creator and streamer TheKapFantastic, who has previously helped the charity raise over £5,000 earlier in the year.
The partnership reflects a growing trend of influencers leveraging their platforms for social good. Baxter emphasized that the charity hopes to nurture these relationships long after the two‑day event concludes. “If we can turn a single livestream into a lasting partnership, we’ll have expanded our reach into a community that is passionate, tech‑savvy, and eager to give back,” she noted.
The ultimate measure of success, Baxter says, will be the cultivation of a new cohort of gaming‑oriented advocates who will continue to support Save the Children in future campaigns. “Imagine a world where gamers regularly host charity streams, each one contributing a piece to the larger puzzle of child welfare.
That’s the future we’re aiming for,” she added. Because Save Point is a maiden venture for the charity, the team anticipates a steep learning curve. “We’re entering uncharted territory, so the feedback we collect will be critical. It will inform how we design larger, more ambitious gaming events in the years to come,” Baxter affirmed.
Baxter also praised gamers and streamers as the “unsung heroes of fundraising,” highlighting the gaming sector’s emerging role as a catalyst for charitable innovation. She pointed out that gamers share a common love for narrative, imagination, and immersive experiences, which can be harnessed for real‑world impact. “When we convert that passion for play into tangible aid—whether it’s food, medicine, or safe shelter—we demonstrate the extraordinary power of the gaming community to drive lasting change,” she said.
Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which kicks off in November 2026. This campaign seeks to shift public attention from the typical holiday gift‑giving mindset to the urgent needs of children who are awaiting essential supplies this Christmas.
Baxter illustrated the contrast by noting, “While many of us think of unwrapping toys, millions of children are hoping for deliveries that could literally save their lives—nutrient‑rich meals, life‑saving medication, warm clothing, and secure sleeping arrangements.” The event is scheduled for December 5‑6, 2026, and will run entirely online, allowing participants from around the globe to join in. Interested individuals can sign up through the provided link, which will also supply guidance on setting up a fundraising livestream, selecting donation platforms, and promoting the event to their audiences. By merging the excitement of gaming with the urgency of humanitarian aid, Save Point aims to illustrate how digital entertainment can be repurposed for social good. Baxter concluded with a hopeful outlook: “If we can inspire even a handful of gamers to channel their love of play into tangible support for children in need, we’ll have set a new, innovative standard for charitable fundraising—one that other sectors will want to emulate.”