This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising campaign, aptly named “Save Point.” The initiative marks a strategic move by the organization to tap into the vibrant world of video games and online content creation, offering a novel way for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers on a level that goes beyond traditional sponsorships,” she explained.
“Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive and can attract a diverse range of participants.” By framing the fundraiser as a gaming event, Save the Children hopes to reach individuals who might not normally engage with charitable activities. The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for the organization earlier in the year. This partnership is intended to demonstrate the power of influencer‑driven philanthropy and to inspire other gamers to join the cause.
Baxter emphasized that the event is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and their audiences. “If we can introduce more people in this space to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters,” she said. “A successful outcome for us would be walking away with a new crew of gamers who are eager to collaborate on future campaigns because of the positive experience they’ve had with Save Point.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization views the event as a valuable learning opportunity. “The feedback we collect will be crucial for refining our approach and scaling up future gaming events,” Baxter noted.
“We aim to make each successive campaign larger and more impactful, building on the insights we gain this year.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter highlighted how the gaming sector is pioneering innovative methods of charitable support. She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, which can be harnessed to drive real‑world change. “When we channel that passion for play into tangible actions—like raising funds for children in need—we showcase the extraordinary influence the gaming community can wield,” she said. Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which kicks off in November 2026.
This campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in crisis. Baxter explained, “Millions of children will be awaiting life‑saving deliveries this Christmas—food, medicine, warm clothing, and a safe place to sleep—rather than toys.” She added a poignant comparison between everyday online shopping and the urgent needs of vulnerable children: “Anything you can order with a tap of a screen can be delivered to your door, but for countless youngsters this Christmas, the deliveries they need are not toys or treats; they are the items that will safeguard their health and future.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by expressing their interest through the provided link, after which they will receive guidance on how to set up their own fundraising livestream. By combining entertainment with philanthropy, Save the Children hopes to create a memorable experience that not only raises funds but also educates viewers about the critical challenges faced by children worldwide.
In summary, Save Point represents a bold experiment in charitable fundraising, leveraging the reach and enthusiasm of the gaming community to deliver vital resources to children in need during the festive season. The charity aims to turn the power of play into a catalyst for lasting, positive change, setting a precedent for future collaborations between nonprofits and the digital entertainment sphere.