This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streamed event titled Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with charitable giving, offering a new avenue for supporters to contribute while enjoying the worlds they love. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform where both partners and individual gamers could get involved,” Baxter explained. “Not everyone has the stamina to run a marathon or the time to organise a large‑scale walk‑athon, so a gaming‑centric event provides a more accessible entry point and showcases the impact a different kind of supporter can have.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously generated over £5,000 for Save the Children earlier in the year.
Baxter emphasised that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and their audiences beyond the two‑day window of Save Point. “If we can reach more people in this community with clear information about what we do and why it matters, that would be a massive win,” she said.
“I’ll consider the event a huge success if we walk away with a fresh cohort of supporters who are eager to game for us again because of the experience they had.” Because Save Point is a first‑time venture for the charity, Baxter highlighted the learning potential embedded in the project. “The feedback we receive will be priceless,” she noted. “It will help us refine our approach and scale up even bigger, more engaging gaming events in future years.” Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable collaboration.
She described the gaming audience as a collective of story‑loving, imaginative individuals who seek escape and adventure through play. By channeling that passion into real‑world impact, the charity hopes to demonstrate the tangible power of the gaming community. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign shines a light on the stark reality that, for millions of children around the globe, the most vital gifts this Christmas will not be toys or sweets but essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter underscored this point, saying, "Anything you can order with a click can be delivered to your door, but for many children this season, the deliveries they need are those that save lives and protect childhoods." The event itself will be streamed across multiple platforms, allowing participants to set up personal fundraising streams, compete in challenges, or simply watch and donate. Those interested can register their interest via the Save Point sign‑up page, where they will also receive guidance on how to launch a successful fundraising livestream, from technical setup to audience engagement tactics. Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gaming‑driven philanthropists.
By providing a space where gamers can see the direct impact of their play—whether through donation milestones, real‑time updates on aid deliveries, or stories from children benefiting from the campaign—the charity hopes to turn a single event into an ongoing partnership. The initiative also reflects a broader trend within the nonprofit sector, where digital entertainment platforms are being leveraged to reach younger, tech‑savvy donors.
As streaming services and e‑sports continue to grow, charities are experimenting with novel formats that blend entertainment with purpose. Save the Children’s foray into this arena signals its commitment to staying ahead of the curve and meeting supporters where they spend their time. In summary, Save Point is not just a fundraiser; it is a strategic move to embed charitable giving within the fabric of gaming culture.
By aligning the joy of play with the urgency of delivering life‑saving aid to children in need, Save the Children hopes to inspire a new generation of donors who view gaming as a conduit for positive change. The event promises to be an engaging, inclusive, and impactful experience that could set the template for future charity‑gaming collaborations. To join the cause, prospective participants should visit the official Save Point registration page, sign up, and receive detailed instructions on how to set up a fundraising livestream. Whether you are a seasoned streamer, a casual gamer, or simply someone who wants to support vulnerable children, Save Point offers a unique and accessible way to make a difference this holiday season.