Insights from a PR Veteran: Navigating the Evolution of Games Journalism

The games journalism landscape has undergone significant transformations over the past decade, with factors such as sell-offs, layoffs, and the rise of AI-generated content contributing to its evolution. As a result, journalists are now busier than ever, with their time being more precious. In this context, PR professionals must adapt their strategies to effectively navigate this new landscape. Stefano Petrullo, founder of Renaissance PR, emphasizes the importance of building strong relationships with journalists and influencers, as well as managing crises effectively. He notes that review embargoes have become a crucial aspect of game marketing, and that PR professionals must be flexible and understanding when dealing with journalists who may break embargoes. Petrullo also stresses the need for honesty, transparency, and empathy in PR, and highlights the value of in-person relationships and networking. When it comes to crisis management, he advises being open and honest, and taking a proactive approach to addressing issues before they escalate. Ultimately, Petrullo believes that PR professionals must be aware of the changing media landscape and adapt their strategies to meet the evolving needs of journalists, influencers, and game developers.