This holiday season, Save the Children is set to debut its first ever game‑centric and streaming fundraiser, branded Save Point. The initiative represents a strategic push to tap into the vibrant world of video games and online broadcasting, offering a novel way for supporters to contribute. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "Save Point gives us a platform to interact with the gaming community on multiple levels – through brand partnerships and individual participants alike.
Not everyone can run a marathon or climb a mountain, so an event like this is far more inclusive and showcases the unique impact a different type of supporter can make," she explained. The charity has teamed up with popular content creator and livestreamer TheKapFantastic, who earlier in the year raised more than £5,000 for Save the Children during a separate campaign. This collaboration underscores the growing synergy between charitable organisations and digital influencers who command sizable, engaged audiences.
Baxter emphasised that the partnership with gamers and streamers is only the beginning. "Our goal is to keep nurturing these relationships long after the event ends.
It would be amazing to reach a wider segment of the gaming community with information about the work we do and why it matters," she said. "I’ll consider the event a massive success if we walk away with a fresh cohort of supporters who want to keep gaming for our cause because of the experience they’ve had with us." She also highlighted the learning curve associated with pioneering this format. "Because this is our first foray into a gaming‑based fundraiser, the feedback we collect will be priceless. It will help us design even larger and more impactful gaming events year after year," Baxter noted.
Describing gamers and streamers as "the unsung heroes of fundraising," Baxter pointed out that the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated, "There’s a shared understanding among game‑lovers that we’re a community that cherishes stories, imagination, and the escape into new worlds through play.
By channeling that passion into tangible, real‑world change, we’re proving just how powerful and influential the gaming community can be." Save Point forms a key component of Save the Children’s broader campaign titled ‘The One Delivery That Matters,’ slated to launch in November 2026. The campaign aims to shift public focus from traditional holiday gifts to the essential supplies that many children desperately need during the festive period – items such as nutritious food, vital medicines, warm clothing, and safe shelter. "In the digital age, virtually anything can be delivered to your doorstep with a few taps on a screen," Baxter observed.
"But for millions of children this Christmas, it isn’t toys or sweets they’re awaiting – it’s life‑saving deliveries that protect their wellbeing and preserve their childhoods." The Save Point event is scheduled for a two‑day window, running from December 5 to December 6, 2026. Participants will have the opportunity to register their interest through a dedicated portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximise donations. By merging the excitement of gaming with the altruistic drive of charitable giving, Save the Children hopes to create a replicable model that other organisations can adopt. The initiative reflects a broader trend where non‑profits are increasingly exploring digital experiences—such as virtual marathons, esports tournaments, and live‑streamed challenges—to reach younger, tech‑savvy audiences.
In addition to raising funds, the event aims to educate the gaming community about the realities faced by children in crisis zones, conflict‑affected areas, and impoverished neighborhoods. Through storytelling, live chats, and interactive segments, streamers will spotlight specific projects—like school rebuilding, vaccination drives, and emergency food distribution—demonstrating the direct impact of each contribution.
Baxter concluded with an optimistic outlook: "If we can inspire even a handful of gamers to turn their passion into a force for good, the ripple effect could be enormous. The gaming world is massive, creative, and deeply connected. Harnessing that energy for humanitarian aid is not just innovative—it’s essential for the future of fundraising." To join the movement, interested individuals can sign up via the Save Point registration link, where they will receive all necessary details to launch their own fundraising livestream and become part of a growing community that is redefining how we give back during the holiday season.