This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraising initiative, aptly named Save Point. The new event merges the excitement of video games with the power of live streaming to generate support for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“Save Point gives us a platform to reach gamers not only through formal partnerships but also by engaging individual supporters,” Baxter explained. “Not everyone can commit to running a marathon or climbing a mountain, so an event that revolves around gaming is far more inclusive. It lets us demonstrate the diverse ways people can contribute, and it highlights how a different type of supporter can make a real impact.” To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier this year.
The collaboration illustrates the growing trend of influencers leveraging their audiences for philanthropic purposes. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and the broader digital entertainment ecosystem.
“It would be amazing to reach a wider slice of this community and share the story of what we do and why it matters,” she said. “I’ll consider the event a massive success if, after it ends, we have a fresh cohort of supporters who are eager to log in and game for us again because of the experience they’ve had.” Because Save Point is a first‑of‑its‑kind fundraiser for the organization, Baxter noted that the event also offers a wealth of learning opportunities.
“We’re venturing into new territory, so the feedback we collect will be priceless. It will help us refine our approach and scale up even bigger, more ambitious gaming‑driven campaigns in the years to come.” Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support. She highlighted the shared values that unite gamers: a love of storytelling, imagination, and the ability to escape into new realms through play.
By channeling that passion into tangible, real‑world change, the charity hopes to showcase the transformative power of the gaming community. "There is a deep‑seated understanding among game‑lovers that we’re a community driven by narrative, creativity, and the joy of exploration," Baxter said.
"When we translate that enthusiasm into concrete action—whether it’s raising funds, spreading awareness, or mobilising volunteers—we demonstrate just how influential and effective the gaming audience can be when it rallies around a cause." Save Point forms a key component of Save the Children’s broader campaign titled “The One Delivery That Matters,” slated to launch in November 2026. The campaign seeks to shift the public’s focus from traditional holiday gifts to the essential supplies that many children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter.
"In today’s digital age, you can have almost anything delivered to your doorstep with a few taps on a screen," Baxter observed. "But for millions of children this festive season, it isn’t toys or sweets they’re hoping for—it’s life‑saving deliveries that protect their health, safety, and future.” Save Point is scheduled to run over two days, from December 5 to December 6, 2026.
During this window, participants can sign up to host their own fundraising livestreams, engage their followers, and encourage donations that will be funneled directly to Save the Children’s emergency relief efforts. Interested individuals are invited to register their interest through the provided link, which will also supply guidance on setting up a successful charity stream, from technical requirements to best practices for audience interaction and donation tracking.
The event aims to harness the communal spirit of gaming—where players often rally together to achieve common goals—and redirect that energy toward a humanitarian mission. By blending entertainment with empathy, Save Point aspires to create a replicable model for future collaborations between nonprofits and the digital entertainment sector. As the inaugural effort, its success will be measured not only by the amount of money raised but also by the strength of new partnerships formed, the insights gained about audience engagement, and the lasting enthusiasm it sparks within the gaming community for charitable causes.