Apple Prepares to Revive Its Gaming Ambitions

The annual WWDC event is just around the corner, and with it comes the familiar ritual of Apple's attempts to convince the industry of its commitment to gaming. This year, however, the company's efforts may be more than just a publicity stunt, as it faces growing pressure to open up its app ecosystem. With over 2.35 billion active Apple devices worldwide, the potential for growth in the gaming market is vast, and even a superficial commitment to gaming from Apple could have significant implications. The company is rumored to be launching a new gaming-centric app, replacing the outdated Game Centre, and has recently acquired its first game studio, RAC7. While this acquisition may be seen as a cautious move, it suggests that Apple is aware of its lack of expertise in the gaming sector and is committed to its Apple Arcade service. As the industry watches Apple's moves with interest, it's clear that the company's actions may be less about enticing game developers and more about preparing for the possibility of major changes in the gaming landscape, including the potential arrival of third-party app stores and game storefronts on its platforms.