This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event they have christened "Save Point." The initiative marks a significant step for the organization as it ventures into the dynamic world of interactive entertainment to rally support for vulnerable children around the globe. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform where we could interact with gamers and streamers in a way that felt natural and exciting for them," Baxter explained.
"Traditional fundraisers like marathons or galas are fantastic, but they aren’t accessible to everyone. By creating a gaming‑centric event, we open the door for a whole new segment of supporters who might not otherwise engage with our cause." Baxter emphasized that the event is designed to be inclusive, offering both partnership opportunities for brands and individual participation for everyday players. "Not everyone has the stamina or time to run a marathon, but almost anyone can log on to a game, set up a stream, and raise money while having fun," she said. "Save Point showcases how diverse forms of support can make a real impact, and it highlights the creativity and generosity that lives within the gaming sphere." The charity has teamed up with popular online creator and streamer TheKapFantastic, who has previously demonstrated his commitment to the cause by raising more than £5,000 for Save the Children earlier this year.
This collaboration underscores the growing trend of influencers leveraging their platforms for social good. Baxter noted that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and content creators beyond the event itself. "Our hope is that after Save Point we’ll have forged lasting connections with a new crew of supporters who will continue to champion our mission through gaming," she said. "If we can turn a single weekend of play into an ongoing community of advocates, we’ll consider the event a massive success." The inaugural Save Point will run over two days, from December 5 to December 6, 2026.
Participants can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to help maximize donations. The event is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026 and aims to shift public attention toward the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter—rather than traditional gifts. Baxter highlighted the symbolic power of the campaign’s message: "In the age of instant delivery, we can have anything appear at our doorstep with a tap of a screen. Yet for millions of children this holiday season, the most critical deliveries are not toys or sweets, but life‑saving essentials that protect their health and future.
By aligning our fundraising with the language of delivery and technology, we hope to resonate with a generation that lives in a digital world." The gaming community, according to Baxter, is quickly becoming "the unsung heroes of fundraising." She pointed out that gamers share a deep love for storytelling, imagination, and immersive experiences—values that translate well into charitable action when channeled toward real‑world impact. "When we turn our passion for play into a force for lasting change, we demonstrate just how powerful the gaming community can be," she asserted.
"The sector is setting a new, innovative standard for how charitable causes can be supported, blending entertainment with empathy in a way that feels both authentic and effective." Beyond the immediate financial goal, Save Point serves as a learning laboratory for the charity. Baxter admitted that this is the organization’s first foray into a gaming‑centric fundraiser, and the insights gathered will be crucial for scaling up future events. "The feedback we receive—from participants, viewers, and partners—will be invaluable. It will help us refine our approach, improve the technical setup, and design even larger, more engaging gaming events in the years to come," she said.
In addition to direct donations, the event aims to raise awareness about the broader challenges faced by children in crisis zones. By tapping into the narrative-driven nature of games, Save the Children hopes to convey the urgency of their mission in a format that resonates with younger audiences.
The livestreams will feature stories from field workers, interactive Q&A sessions, and even in‑game challenges that mirror real‑world obstacles, creating a bridge between virtual play and tangible humanitarian outcomes. Overall, Save Point represents a bold experiment at the intersection of philanthropy and digital culture. It leverages the reach of streaming platforms, the enthusiasm of gamers, and the storytelling power of games to mobilize a new wave of donors.
As Baxter concluded, "If we can inspire even a handful of gamers to keep supporting us long after the streams end, we’ll have turned a single weekend of fun into a lasting partnership that helps protect childhoods around the world."