This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point, scheduled for December 5‑6, 2026. The concept was conceived as a way to tap into the vibrant world of video games and live streaming, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the idea for Save Point grew out of a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers not just as occasional donors but as partners in a shared purpose,” Baxter explained. “Running a marathon or climbing a mountain isn’t feasible for everyone, but sitting at a computer and playing a game is far more accessible. This event lets us highlight the unique impact that a different kind of supporter can have.” To bring the vision to life, the charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year raised over £5,000 for Save the Children through his own channel.
This partnership signals a strategic move to leverage the reach and authenticity of established gaming personalities, who can rally their audiences around a cause that matters. Baxter emphasized that Save Point is only the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and their fans.
“If we can walk away from this event with a new crew of enthusiastic supporters who are eager to game for us again, we’ll consider it a massive win,” she said. “Our hope is to spread awareness of the vital work we do, and to show why it matters to the gaming community.” Because this is the charity’s first foray into a gaming‑centric fundraiser, there are many lessons to be learned. Baxter noted that feedback from participants, viewers, and partners will be crucial for refining future events. “The insights we gather will help us design bigger, better, and more engaging gaming experiences year after year,” she added.
In her remarks, Baxter described gamers and streamers as “the unsung heroes of fundraising,” highlighting how the gaming sector is setting a “new, innovative standard” for charitable support. She pointed out that many gamers share a love of storytelling, imagination, and immersion in new worlds—values that can be harnessed to drive real‑world change. “When we turn our passion for play into a force for lasting impact, we demonstrate just how powerful the gaming community can be,” she said. Save Point is part of a larger campaign called “The One Delivery That Matters,” which launches in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential deliveries for children in need. Baxter explained that for millions of youngsters this Christmas, the most urgent presents are not toys but life‑saving supplies such as food, medicine, warm clothing, and safe shelter. “Anything you can order with a tap of a screen can be delivered to your door,” she said, “but for these children, the deliveries they await are the ones that will protect their health and preserve their childhoods.” The Save Point event will run over two days, featuring a series of live streams, gaming tournaments, and interactive challenges.
Participants can sign up in advance to receive guidance on setting up their own fundraising livestreams, complete with tips on engaging audiences, promoting donation links, and maximizing reach. The charity will provide promotional assets, a step‑by‑step toolkit, and a dedicated support line to help newcomers navigate the technical aspects of streaming. Beyond the core fundraising goal, Save Point seeks to foster a sense of community among gamers who share a common purpose.
By bringing together streamers of varying sizes—from micro‑influencers to well‑known personalities—the event aims to showcase the collective power of the gaming ecosystem. Viewers will have the opportunity to donate directly through integrated platforms, watch live leaderboards tracking the total amount raised, and unlock special in‑game rewards or digital badges as milestones are reached.
The event also includes educational segments where experts from Save the Children will discuss the realities faced by children in crisis zones, illustrating how each donation translates into concrete aid. These brief documentaries and interview clips will be interwoven between gaming sessions, ensuring that entertainment and advocacy remain tightly linked. In anticipation of the event, Save the Children has launched a dedicated landing page where interested participants can register their interest, download the fundraising guide, and receive updates on event schedules. The organization encourages both seasoned streamers and first‑time gamers to join, emphasizing that every contribution—whether a small donation or a large sponsorship—helps move the needle toward delivering essential supplies to children during the holiday season.
Overall, Save Point represents a pioneering step for Save the Children, marrying the dynamic world of gaming with the timeless mission of protecting and nurturing children worldwide. By embracing innovative fundraising models, the charity hopes to inspire a new generation of donors who see their love of games as a conduit for meaningful, life‑changing impact.