Nintendo Aims to Keep Switch 2 Accessible Despite Tariffs

Nintendo has reaffirmed its dedication to ensuring its products remain as accessible as possible, despite the challenges posed by the US tariffs. In an interview with IGN, Nintendo of America president Doug Bowser highlighted the company's decision to maintain the Switch 2's price point, even in the face of additional tariffs, to provide consumers with a sense of stability. Bowser emphasized that establishing this price point was crucial in offering consumers comfort and assurance that they would be able to purchase the console at that price. Although the situation remains fluid, Nintendo is committed to finding ways to make its products, including the Switch 2, as widely available as possible. The company has announced that it expects to sell 15 million Switch 2 units in FY26 and is confident in its ability to meet consumer demand in the US. The forecast is driven by the company's desire to replicate the success of the original Switch in its first 10 months. Nintendo believes it will have sufficient production and supply to meet demand, with a continuous flow of products available throughout the holidays. Bowser also addressed the controversy surrounding the $80 price tag of the Switch 2's flagship title, Mario Kart World, stating that the company carefully considers the value of the gameplay experience when determining prices. He noted that the price point for Donkey Kong Banaza, set at $69.99, demonstrates the company's willingness to adjust pricing based on the specific game. Furthermore, Bowser emphasized that physical games remain a vital part of Nintendo's business, even with the introduction of game-key cards, which are designed to provide deeper and more immersive content on the platform.