This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point, which will run on December 5‑6, 2026. The concept emerged from a broader ambition to deepen the organisation’s connection with the global gaming community, a sector that has shown remarkable enthusiasm for charitable causes in recent years.
Fiona Baxter, the charity’s senior fundraising manager, told GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She explained that while traditional fundraisers such as marathons or walk‑a‑thons attract a certain demographic, a gaming‑centric event offers a more inclusive and accessible avenue for supporters of all ages and abilities. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said. The partnership model for Save Point centres around collaboration with prominent online creators, most notably the popular streamer known as TheKapFantastic. Earlier in the year, TheKapFantastic helped raise over £5,000 for Save the Children through a series of charity streams, demonstrating the potential impact of influencer‑driven fundraising.
By joining forces with TheKapFantastic for Save Point, the charity hopes to tap into his dedicated follower base, encouraging viewers to donate, host their own streams, or simply spread awareness about the campaign. Baxter emphasised that the event is not a one‑off experiment but the first step in a longer‑term strategy to nurture relationships with gamers, content creators, and e‑sport organisations. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she remarked.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s debut foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. Baxter highlighted the value of feedback, noting that "there are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year." The insights gathered will inform future campaigns, potentially expanding into e‑sport tournaments, charity game bundles, and collaborative in‑game events with major developers.
In her remarks, Baxter praised gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming space is "setting a new, innovative standard" for charitable support. She described the community as one bound by a love of stories, imagination, and the escapism that games provide.
By channeling that passion into tangible aid, the sector can demonstrate its capacity to drive real‑world change. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added. Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, scheduled to launch in November 2026. The campaign seeks to shift public focus from the traditional Christmas narrative of toys and treats toward the stark reality that millions of children will spend the festive season waiting for essential deliveries—food, medicine, warm clothing, and safe shelter—instead of presents.
Baxter underscored this contrast, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event will feature a series of live streams where participants can set up donation meters, run gaming marathons, and engage in interactive challenges. Viewers will have the opportunity to contribute directly through platform‑integrated fundraising tools, purchase exclusive in‑game items whose proceeds go to the charity, or simply share the cause across social media to amplify reach. The registration portal, linked in promotional materials, allows interested streamers and gamers to sign up, receive technical guidance on setting up a fundraising livestream, and access a toolkit that includes branding assets, suggested donation tiers, and talking points about the campaign’s objectives.
Beyond the immediate fundraising goals, Save Point aims to cultivate a lasting community of gaming‑oriented philanthropists. By providing a positive, collaborative experience, the charity hopes participants will return for future events, volunteer their time as moderators, or even develop custom content that highlights Save the Children’s work. The long‑term vision includes annual gaming festivals, partnerships with game developers to embed charitable mechanics into new releases, and educational webinars that teach creators how to run effective charity streams. In summary, Save Point represents an innovative blend of entertainment and altruism, leveraging the reach and enthusiasm of the gaming world to address urgent humanitarian needs during the holiday season.
By inviting gamers, streamers, and their audiences to turn play into purpose, Save the Children is not only raising funds but also reshaping how charitable giving can happen in the digital age. Interested parties can register their interest through the official Save Point sign‑up page, where they will receive further details on how to launch a fundraising livestream and become part of this pioneering effort.