Sega's FY2025 Revenue Supported by Robust Performance in Entertainment Division

Sega Sammy has released its financial results for the year ending March 31, 2025, revealing an 8.5% decline in net sales and a 16.8% decrease in operating income. However, the entertainment contents segment, which encompasses the company's video games division, saw a significant increase in ordinary income from ¥30.8 billion in 2024 to ¥41.8 billion in 2025. This growth is attributed to the strong performance of repeat sales in the company's back catalog, driven in part by the success of the Sonic movies, DLC sales, and licensing revenue, despite the cancellation of Football Manager 25. Key financial highlights for the 12 months ending March 31, 2025, include net sales of ¥428.9 billion, operating income of ¥48.1 billion, and ordinary income of ¥53.1 billion. Sega reported that its new titles have performed well, with repeat sales remaining strong, while free-to-play titles have met expectations, buoyed by robust DLC sales and licensing revenue. The company also noted the steady expansion of its intellectual property value through transmedia development, with successful sales of titles such as Sonic x Shadow Generations and Like a Dragon: Pirate Yakuza in Hawaii. Looking ahead, Sega anticipates the release of new titles, including Sonic Racing: CrossWorlds and Yakuza 0 Director's Cut, as well as the launch of free-to-play titles Sonic Rumble and Persona 5: The Phantom X. The company is committed to strengthening its operations, including the development of its Total War series, and has plans to revive legacy IPs such as Crazy Taxi and Jet Set Radio. Furthermore, Sega will continue to invest in its 'Super Game' portfolio, animation IPs, and European business, with a focus on scaling up transmedia and global GaaS opportunities.