This holiday season, Save the Children is set to roll out its very first gaming‑centric fundraising initiative, aptly named "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the vibrant world of gamers and online content creators. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the idea for Save Point was "born from a wider desire to engage more with the gaming community." In her view, the event offers a dual‑pronged avenue for interaction: it opens doors for strategic partnerships with influential creators while also inviting individual supporters to take part. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained. By leveraging the universal appeal of video games, Save Point aims to lower the barrier to entry for donors who might not be able to participate in traditional, physically demanding fundraisers.
A key collaborator for the initiative is popular streamer and online personality TheKapFantastic, who has a proven track record of supporting the charity—having raised over £5,000 earlier in the year. The partnership underscores Save Children’s strategy of aligning with creators who already have an authentic, engaged audience. Baxter emphasized that the organization hopes to cultivate lasting relationships with gamers and streamers beyond the two‑day event.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save Children’s maiden venture into gaming‑based fundraising, the team anticipates a steep learning curve.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted.
The insights gathered will inform future campaigns, potentially scaling up the format to include larger tournaments, multi‑streamer collaborations, and even in‑game charity mechanics. Baxter described gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming sphere is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a deep love for storytelling, imagination, and escapism—elements that can be harnessed to drive real‑world impact.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point is a centerpiece of Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public focus from material gifts to essential supplies that children in crisis need during the festive season—such as food, medicine, warm clothing, and safe shelter. Baxter underscored this message, noting, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event itself will run over two days, from December 5 to December 6, 2026. During this window, participants can register their interest, receive guidance on setting up a fundraising livestream, and join a growing community of gamers united by a common cause.
The format is designed to be flexible: individuals can stream solo gameplay, host collaborative charity raids, or organize mini‑tournaments, all while encouraging viewers to donate directly to Save the Children. Beyond the immediate fundraising goal, Save Point aims to spark a cultural shift within the gaming ecosystem. By showcasing how digital entertainment can be mobilized for humanitarian purposes, the charity hopes to inspire other NGOs to explore similar avenues.
The event also provides a platform for creators to demonstrate social responsibility, potentially attracting sponsors who are eager to align their brands with positive impact. In summary, Save Point represents a pioneering step for Save the Children, marrying the immersive world of gaming with the urgent need to support vulnerable children worldwide. By tapping into the enthusiasm, creativity, and generosity of the gaming community, the charity not only raises vital funds but also builds a new cohort of advocates who can champion its mission long after the livestreams end.
Interested participants can sign up through the official Save Point registration page, where they will receive resources to help them launch a successful fundraising stream and become part of this innovative charitable movement.