Rebellion CEO Reflects on Atomfall's Success and the Launch of a New IP on Xbox Game Pass

In celebration of Atomfall surpassing 1.5 million players, Rebellion CEO Jason Kingsley highlighted the studio's approach to game development. "Our size and stability enable us to take risks on unique projects like Atomfall, and it's paying off," he noted. When asked about the scale of Rebellion's projects, Kingsley stated, "We aim to repeat success with sequels like Sniper Elite, Zombie Army, and Strange Brigade, while also pushing boundaries with new IPs." Atomfall, which launched on PC, PS5, and Xbox, including Game Pass, is set in an alternate UK history where a nuclear disaster has created a quarantine zone. Players must navigate and escape the area, battling rogue factions and robots. Despite initial comparisons to the Fallout series, Atomfall has carved out its own identity, with influences from science fiction books like Day of the Triffids and The Death of Grass. Kingsley emphasized that managing budgets is crucial, and Rebellion tries to control costs while making games that are profitable. The studio has experienced success with its evergreen titles and has stuck to a scope that makes sense for the company. Kingsley also highlighted the importance of discoverability, stating that building a reputation game-by-game is key. The marketing support and visibility from launching on Xbox Game Pass have been a huge success, with Kingsley hoping that the impact will extend to consumers buying the game. He noted that Game Pass has allowed for a lot of discovery for Atomfall, and the game has performed ahead of expectations. Kingsley also expressed his desire to create a medieval fantasy game, potentially incorporating elements from his YouTube channel, Modern History TV.