This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event branded Save Point. The initiative is designed to tap into the enthusiasm of gamers and online content creators, turning their passion for play into a powerful vehicle for raising funds and awareness for children in need.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform where we could interact with gamers not just as occasional donors, but as partners who could help amplify our message," Baxter explained. "Traditional fundraising activities like marathons or galas are fantastic, but they aren’t accessible to everyone.
A gaming‑centric event opens the door for a far wider audience to get involved, whether they’re seasoned streamers or casual players who simply love to game." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership exemplifies the kind of collaborative spirit the charity hopes to nurture. Baxter emphasized that the goal extends beyond a single weekend of fundraising; she wants to forge lasting relationships with gamers, influencers, and their audiences.
"If we can introduce even a handful of new supporters to the work we do, and they decide to keep gaming for a cause, that’s a win for everyone," she said. "Our success will be measured not just by the money raised, but by the community we build for future campaigns." Save Point is scheduled to run over two days, from December 5 to December 6, 2026.
Participants can sign up through a dedicated registration page, where they will receive guidance on setting up a livestream, choosing fundraising targets, and promoting the event across their social channels. The format encourages both individual streamers and larger gaming groups to host their own sessions, with the collective aim of driving donations toward the charity’s broader campaign, "The One Delivery That Matters." The One Delivery That Matters campaign, launching in November 2026, seeks to shift the public’s focus from traditional holiday gifts to the essential items that many children around the world desperately need during the festive season.
Baxter highlighted the stark contrast between the usual consumer mindset and the reality faced by millions of children: "While many of us are scrolling through online stores and adding toys to our carts, countless children are waiting for food, medicine, warm clothing, and a safe place to sleep. Those are the deliveries that truly matter this Christmas." Baxter also pointed out the unique role gamers and streamers play in modern philanthropy.
She described them as "the unsung heroes of fundraising," noting that the gaming world is pioneering new, innovative standards for charitable support. "Gamers are storytellers at heart," she said. "We love immersive narratives, creative worlds, and the sense of escape that games provide. By channeling that love into real‑world impact, we demonstrate how powerful a community can be when it unites around a common cause." The event will feature a variety of activities to keep audiences engaged.
Streamers will host live gameplay sessions, charity raids, and collaborative challenges, all interspersed with updates on how much has been raised and stories from the children who will benefit from the donations. Interactive elements, such as donation milestones that unlock special in‑game rewards or trigger surprise giveaways, are planned to incentivize viewers to contribute. Moreover, the charity intends to showcase the tangible outcomes of the fundraising effort, providing real‑time updates on the delivery of essential supplies to vulnerable families.
Because Save Point is Save the Children’s first foray into gaming‑centric fundraising, the organization anticipates a steep learning curve. Baxter admitted that the event will serve as a valuable testing ground: "We’ll be gathering feedback from participants, donors, and our partner streamers to refine the format. This insight will help us scale up future gaming events, making them even more effective and enjoyable year after year." In addition to the immediate fundraising goal, the charity hopes the initiative will spark a broader conversation about the role of digital entertainment in social good. By aligning the excitement of gaming with the urgency of child welfare, Save the Children aims to illustrate that the two realms are not mutually exclusive.
"When you think about it, the same creativity and problem‑solving skills that make games compelling can also drive innovative solutions for humanitarian challenges," Baxter observed. The partnership with TheKapFantastic underscores the potential of influencer collaborations. Having already demonstrated an ability to mobilize his audience for charitable causes, the streamer will bring his followers into the fold, encouraging them to donate, share the event, and perhaps even start their own mini‑campaigns under the Save Point banner. This ripple effect could significantly amplify the reach of the campaign, turning a single livestream into a network of supportive streams.
Overall, Save Point represents a strategic pivot for Save the Children, embracing contemporary digital culture to broaden its donor base and modernize its fundraising toolkit. By offering an accessible, entertaining, and purpose‑driven experience, the charity hopes to inspire a new generation of supporters who see gaming not just as a pastime, but as a platform for meaningful change.
If you’re interested in joining the movement, you can register your interest through the provided link. Once signed up, you’ll receive resources on how to set up your fundraising livestream, tips for engaging your audience, and information on how your contributions will directly support the delivery of life‑saving aid to children worldwide during the holiday season.