This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event branded Save Point. The initiative marks a strategic move by the organization to tap into the vibrant world of video games and digital content creation, offering a novel avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted to create a platform where both partners and individual backers could get involved in a way that feels natural to them." Unlike traditional fundraising challenges such as marathons or long‑distance walks, which can be physically demanding and exclude many potential participants, a gaming‑centric event offers a more inclusive alternative. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said. By leveraging the popularity of livestreams, competitive play, and community challenges, Save Point aims to attract a diverse audience ranging from casual gamers to professional streamers. A key partnership for the event is with popular online creator and streamer TheKapFantastic, who has a proven track record of supporting the charity—having raised over £5,000 earlier in the year.
This collaboration underscores the growing trend of influencers using their platforms for social good. Baxter emphasized that the charity hopes to nurture these relationships beyond the two‑day fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for Save the Children, the organization is treating the event as a learning laboratory.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted.
The insights gathered will inform future campaigns, potentially expanding the scope to include e‑sports tournaments, charity raids, and collaborative in‑game purchases that direct a portion of proceeds to the charity. Baxter also highlighted the often‑overlooked role of gamers and streamers in the fundraising ecosystem, calling them "unsung heroes of fundraising." She pointed out that the gaming sector is "setting a new, innovative standard" for how charitable causes can be supported. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added. Save Point is integrated into the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign seeks to shift public attention from the usual festive gifts to the essential supplies that many children desperately need during the winter months. While many families anticipate presents, millions of children are instead hoping for deliveries of food, medicine, warm clothing, and safe shelter.
Baxter articulated this stark contrast: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up to join the fundraiser, receive guidance on setting up a livestream, and access resources to maximize their fundraising impact. By merging the excitement of gaming with a clear humanitarian purpose, Save the Children hopes to inspire a new generation of donors who see their favorite pastime as a conduit for meaningful change. In addition to the livestreams, the charity plans to incorporate interactive elements such as donation milestones that unlock in‑game rewards, collaborative challenges where multiple streamers work together to reach a target, and real‑time leaderboards that showcase top fundraisers. These features are designed to keep viewers engaged, encourage friendly competition, and ultimately drive higher donation totals.
The partnership with TheKapFantastic will also include special charity streams where the creator plays popular titles while narrating stories of children who benefit from the donations. This storytelling approach aims to humanize the impact of each contribution, making the abstract concept of a "delivery" tangible for viewers.
Looking ahead, Save the Children envisions a series of recurring gaming events, each tailored to different platforms and audience segments. By establishing a foothold in the digital entertainment space now, the organization hopes to build a sustainable pipeline of support that can adapt to evolving media consumption habits.
Overall, Save Point represents a bold experiment in charitable fundraising—one that blends technology, community, and compassion. If successful, it could set a precedent for other nonprofits seeking to harness the power of gaming culture to drive social impact.
To get involved, interested participants can register their interest through the provided link, where they will receive detailed instructions on how to set up a fundraising livestream and make the most of the Save Point experience.