This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streamed event dubbed Save Point. The initiative is designed to tap into the enthusiasm of gamers and content creators, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as a one‑off partnership, but as an ongoing relationship,” Baxter explained. “Many people can’t run a marathon or climb a mountain, but everyone can pick up a controller or start a stream, making this type of event far more inclusive.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year raised more than £5,000 for Save the Children through his own channel.
This collaboration marks the beginning of what Baxter hopes will be a long‑term series of partnerships with influencers who share a passion for both gaming and humanitarian work. Looking beyond the two‑day event, Baxter emphasized the importance of sustaining momentum. “If we can introduce more people in the gaming world to the impact of our work, that’s a win,” she said.
“A successful outcome for us would be walking away with a new cohort of supporters who are eager to host their own gaming marathons or charity streams in the future because of the positive experience they had with Save Point.” Because Save Point is a brand‑new format for the organization, the team is treating it as a learning laboratory. “We’ll be gathering feedback from participants, viewers, and partners to refine our approach,” Baxter noted.
“Each insight will help us scale up future gaming‑centric fundraisers, making them bigger, better, and more engaging year after year.” Baxter praised gamers and streamers as the “unsung heroes of fundraising,” pointing out that the gaming sector is setting a “new, innovative standard” for charitable support. She highlighted a shared cultural thread among gamers: a love for storytelling, imagination, and immersive worlds. “When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be,” she said.
Save Point is a central component of Save the Children’s broader campaign, “The One Delivery That Matters,” slated to launch in November 2026. The campaign seeks to draw attention to the fact that, for millions of children around the globe, the most vital gifts this Christmas will not be toys but essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter underscored this contrast: “Anyone can order a gadget or a game with a click, but for many children, the deliveries they need are life‑saving necessities.” The event is scheduled for December 5‑6, 2026. Participants can sign up through the Save Point registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation totals. The charity will provide promotional assets, donation links, and a real‑time leaderboard so streamers can see the collective impact of their community in action. Beyond the immediate fundraising goal, Save Point aims to foster a sense of belonging among gamers who want to give back.
By integrating charitable giving into a familiar hobby, the event lowers the barrier to entry for philanthropy. It also offers a platform for creators to showcase their altruistic side, potentially attracting new audiences who share similar values. In addition to the live streams, Save the Children plans to produce a series of behind‑the‑scenes videos, highlighting stories from children who benefit from the deliveries funded by the campaign.
These narratives will be shared across social media channels, reinforcing the tangible outcomes of each donation and encouraging continued support. The partnership with TheKapFantastic is just the first of many anticipated collaborations. Baxter hinted that the charity is already in talks with other prominent streamers and esports teams, aiming to broaden the event’s reach across multiple platforms such as Twitch, YouTube Gaming, and Facebook Gaming.
By diversifying the pool of participants, Save the Children hopes to tap into varied audiences, from casual gamers to competitive esports fans. Ultimately, Save Point represents a strategic shift for the charity, embracing digital culture as a conduit for social impact. As the gaming industry continues to grow—projected to exceed $300 billion in revenue worldwide—the potential for charitable integration expands dramatically.
Baxter concluded with optimism: “We’re just scratching the surface of what’s possible when we blend play with purpose. Save Point is our first step, and we’re excited to see where this journey takes us and the countless children we can help together."