This holiday season, Save the Children is set to roll out its very first gaming‑centric and streaming‑driven fundraiser, an initiative dubbed Save Point. The new event is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners and ambassadors,” Baxter explained. “While some people can take on a marathon or a long‑distance bike ride, a gaming marathon is far more accessible for many, and it showcases the diverse ways supporters can make a difference.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership illustrates the growing synergy between charitable organisations and digital influencers, who can mobilise large audiences with a single broadcast.
Looking beyond the immediate event, Baxter emphasised that Save the Children is eager to nurture ongoing relationships with gamers and streamers. “If we can introduce more people in this space to the work we do and why it matters, we’ll have built a lasting bridge,” she said.
“A true measure of success will be walking away with a new cohort of supporters who are excited to game for us again because of the experience they’ve had.” Because this is the charity’s first foray into a gaming‑focused fundraiser, Baxter also highlighted the learning potential. “We’ll be gathering feedback in real time, which will be priceless for refining future events.
Our goal is to scale up and deliver even bigger, more impactful gaming campaigns year after year.” Baxter praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support. She described the community as one built on a shared love of storytelling, imagination, and immersive play. "When we channel that passion into tangible change, we demonstrate just how powerful the gaming community can be for real‑world impact," she added.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter pointed out that while most of us can order almost anything with a click, for millions of children this Christmas the most urgent deliveries are those that safeguard their health and future.
"Anything you can think of can be delivered to your doorstep with a tap of a screen," she remarked. "But for countless children, the deliveries they’re awaiting aren’t toys or sweets—they’re life‑saving essentials that protect their childhoods." Save Point is scheduled to run over two days, from December 5 to December 6, 2026.
Participants will be able to register their interest through a dedicated link, where they will also receive guidance on setting up a fundraising livestream. The event will feature a series of gaming marathons, charity challenges, and interactive segments where viewers can donate directly to the cause. In addition to the live streams, the charity plans to incorporate educational panels that explore the intersection of gaming culture and philanthropy, offering insights into how virtual economies, in‑game purchases, and streaming platforms can be leveraged for social good. These sessions aim to equip creators with practical tools for future fundraising efforts, fostering a sustainable ecosystem of charitable gaming.
The partnership with TheKapFantastic is expected to draw a sizable audience, given the creator’s track record of engaging viewers and converting viewership into tangible donations. By showcasing the impact of each contribution in real time—whether it funds a child’s medical treatment or provides winter clothing—the event hopes to create an emotional connection that motivates continued support. Baxter concluded with optimism about the future of charitable gaming. "We’re at the beginning of an exciting journey where play meets purpose.
If Save Point proves successful, it could pave the way for a whole new genre of fundraising that resonates with younger, digitally‑savvy donors," she said. "The possibilities are limitless, and we’re thrilled to be leading the charge."