This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event branded Save Point. The initiative is designed to tap into the enthusiasm of gamers and online audiences, turning playtime into a powerful vehicle for raising funds and awareness for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained.
Unlike traditional endurance challenges, a gaming marathon can be joined from a living room, a bedroom, or a dorm, making participation far more inclusive. Anyone with a computer or console, an internet connection, and a willingness to stream can become part of the effort, broadening the pool of potential donors and volunteers. To give the event a strong launchpad, Save the Children has teamed up with well‑known online creator and streamer TheKapFantastic.
Earlier this year, TheKapFantastic managed to raise over £5,000 for the charity during a separate campaign, proving the potential of influencer‑driven fundraising. Baxter highlighted that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and the wider digital audience. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." She also noted the educational value of the venture. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year." The data gathered—from viewer engagement metrics to donation patterns—will inform future campaigns, allowing the charity to fine‑tune its approach and maximise impact. Baxter praised gamers and streamers as the "unsung heroes of fundraising" and pointed out that the gaming world is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural overlap between gaming and philanthropy: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is integrated into the larger "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign shines a light on the stark reality that, for many children around the globe, the most essential gifts this Christmas are not toys but life‑saving supplies such as food, medicine, warm clothing, and safe shelter. Baxter emphasized this contrast, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. During these two days, participants will be encouraged to set up their own fundraising livestreams, share their gameplay, interact with viewers, and rally donations.
The charity will provide a toolkit that includes guidelines on how to set up donation links, promotional assets, and suggested talking points to help streamers convey the mission effectively. Anyone interested in joining can register through the official Save Point sign‑up page, where they will receive detailed instructions on technical setup, best practices for audience engagement, and tips for maximizing fundraising potential.
The registration process is deliberately simple to lower barriers to entry and encourage a diverse range of participants—from seasoned e‑sports athletes to casual players. Beyond the immediate financial goal, Save Point aims to create a lasting community of gaming‑oriented philanthropists.
By offering a memorable, interactive experience, the charity hopes to convert first‑time donors into long‑term advocates who will champion future campaigns and perhaps even organize their own gaming fundraisers. In summary, Save the Children’s Save Point represents a forward‑thinking blend of entertainment and altruism. It leverages the expansive reach of digital platforms, the passion of gamers, and the generosity of online audiences to address urgent needs faced by children worldwide during the holiday season. As the event approaches, the organization looks forward to seeing how the gaming community can transform play into tangible, life‑changing support for the most vulnerable.
To get involved, register your interest now and receive all the information you need to launch a successful fundraising livestream during Save Point.