This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, dubbed Save Point. The new event merges the excitement of video games with live streaming to create a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform that would let us interact with gamers and streamers in a more meaningful way, both through strategic partnerships and direct involvement from individual fans," Baxter explained.
"Not everyone can take part in a marathon or a physical challenge, so an event like this is far more inclusive and showcases the diverse ways people can support our cause." The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This collaboration is intended to tap into the streamer’s dedicated audience and inspire them to join the fundraising effort. Looking beyond the immediate event, Baxter emphasized that Save the Children hopes to nurture ongoing relationships with gamers and streamers. "If we can reach more members of this community and share the story of what we do and why it matters, that would be a massive win," she said.
"I’ll consider the event a huge success if we walk away with a fresh cohort of supporters who are eager to game for us again after experiencing what we have to offer." Because this is the charity’s first foray into a gaming‑centric fundraiser, there are also significant learning opportunities on the horizon. "The feedback we collect will be priceless and will help us design even larger and more impactful gaming events in the years to come," Baxter noted. Baxter praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support.
She highlighted the shared values of the gaming community—storytelling, imagination, and the desire to explore new worlds—as a powerful foundation for driving real‑world change. "When we channel our passion for play into tangible impact, we demonstrate just how influential the gaming community can be," she said. Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to the essential items that many children need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter underscored this point, saying, "You can order almost anything with a click of a button, but for millions of children this Christmas, the deliveries they’re awaiting aren’t toys or sweets; they’re life‑saving supplies that protect their childhoods." The event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream.
By combining the interactive nature of gaming with the reach of live streaming, Save Point aspires to create a vibrant, community‑driven fundraising experience that not only raises money but also builds lasting awareness of the challenges faced by children around the world. In addition to the primary fundraising goal, Save Point seeks to highlight the potential of digital platforms to mobilize support quickly and efficiently. The charity hopes that the event will serve as a template for future collaborations with the gaming industry, encouraging other organizations to explore similar innovative approaches. As the gaming landscape continues to evolve, initiatives like Save Point illustrate how entertainment and philanthropy can intersect to produce meaningful social impact.
Overall, Save the Children’s inaugural gaming fundraiser represents a strategic move to diversify its donor base, engage younger audiences, and leverage the power of online communities. By inviting gamers, streamers, and their followers to contribute through play, the organization aims to turn virtual adventures into real‑world assistance for children in need during a season when many families are counting on essential deliveries rather than traditional presents.
For those interested in taking part, the registration portal offers all the necessary details to get started, from technical setup to promotional tips. Whether you’re an experienced streamer or a casual gamer looking to make a difference, Save Point provides a welcoming platform to turn your love of games into a force for good.