This holiday season, Save the Children is set to debut its very first gaming‑centric and livestream‑driven fundraising campaign, branded as Save Point. The initiative, which will run over a two‑day period from December 5 to December 6, 2026, is designed to tap into the enthusiasm of gamers, streamers, and online audiences to generate vital resources for children in need during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. By offering a format that relies on digital participation rather than physical endurance, the charity hopes to attract a diverse range of contributors who might otherwise feel excluded from traditional fundraising activities.
The event is being powered in part by a collaboration with popular online creator and streamer TheKapFantastic, who has previously demonstrated a strong commitment to the cause by raising over £5,000 for Save the Children earlier in the year. This partnership underscores the charity’s strategy of aligning with influential voices within the gaming ecosystem to amplify its message and broaden its donor base. Baxter emphasised that Save Point is only the beginning of a longer‑term effort to forge lasting relationships with gamers and content creators.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The charity envisions a future where regular gaming‑related fundraisers become a staple of its fundraising portfolio, providing recurring opportunities for the community to contribute. The inaugural Save Point also serves as a learning platform. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. Insights gathered from participant metrics, donation patterns, and audience engagement will inform the design of subsequent campaigns, ensuring they become increasingly effective and enjoyable. In describing the role of gamers and streamers, Baxter referred to them as "unsung heroes of fundraising" and highlighted how the gaming sphere is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a love of narrative, imagination, and immersive worlds, which can be harnessed to drive real‑world impact.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point is integrated into Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift public focus from material gifts to essential supplies that children in crisis desperately need—food, medicine, warm clothing, and safe shelter. The messaging underscores that while many people can click a button to have a parcel delivered to their doorstep, for millions of children this Christmas the most critical deliveries are those that sustain life and protect childhood.
Baxter summed up the sentiment: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." By framing the fundraiser around this poignant contrast, Save the Children hopes to inspire empathy and action among the gaming audience. To take part in Save Point, interested individuals can register through the charity’s dedicated sign‑up page. Once registered, participants receive guidance on setting up their own fundraising livestreams, tips for engaging viewers, and tools for tracking donations.
The charity encourages participants to be creative—whether by streaming gameplay, hosting charity tournaments, or creating unique challenges that motivate viewers to donate. Beyond the immediate financial goal, Save Point aims to cultivate a vibrant community of gamers who view charitable giving as an integral part of their online identity. By providing a platform where entertainment and altruism intersect, Save the Children hopes to embed a culture of generosity within the gaming world that endures long after the two‑day event concludes. In summary, Save Point represents a pioneering effort by Save the Children to blend the excitement of gaming with the urgency of humanitarian aid.
Through strategic partnerships, community engagement, and a clear focus on delivering essential supplies to children in need, the charity is charting a new course for digital fundraising. The initiative not only promises to raise vital funds for children awaiting life‑saving deliveries this Christmas but also sets the stage for future collaborations that harness the power of play for good.