Pullup Entertainment Names New Chief Executive Officer

Geoffroy Sardin is set to take the reins as CEO of Pullup Entertainment, effective April 1, 2025, with current CEO Fabrice Larue transitioning to executive chairman. Sardin brings 25 years of experience and has been instrumental in the Group's operational transformation over the past year. Larue noted, "Geoffroy has made a substantial impact on Pullup Entertainment's operations in just over a year, driving the Company's transformation with a focus on live content and restructuring our creative studios." He also successfully led the launch of Warhammer 40,000: Space Marine 2, which achieved record-breaking results. Sardin expressed his gratitude for the opportunity, stating, "I am honored to become Pullup Entertainment's CEO and appreciate the trust placed in me by Fabrice Larue and the Board of Directors, as well as the talented teams I have worked with over the past 15 months." The company aims to build on its success with AA and Indie games, while enhancing organizational maturity and discipline, and is committed to executing an ambitious launch plan for the upcoming fiscal year.