This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streaming extravaganza dubbed "Save Point." The initiative is designed to tap into the enthusiasm of gamers and the broader online community, turning playtime into a powerful vehicle for raising funds and awareness for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted an event that could bring together both corporate partners and individual supporters in a format that feels natural to gamers." Unlike traditional charity challenges—such as marathons or bake‑sales—Save Point offers a more inclusive avenue for participation. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said. By leveraging the interactive nature of live streams, the charity hopes to attract a diverse audience, from casual players to professional e‑sports athletes, all united by a common cause.
The event will be anchored by popular online creator and streamer TheKapFantastic, who previously helped Save the Children raise more than £5,000 earlier this year. Baxter highlighted the importance of building lasting relationships with influencers in the gaming space. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she noted.
"I’ll consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the charity, Baxter emphasized the learning potential embedded in the project. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she said. Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural traits that make gamers uniquely positioned to drive change: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift the narrative around Christmas for millions of children who will be awaiting essential supplies—such as food, medicine, warm clothing, and safe shelter—instead of traditional gifts. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter observed. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." Scheduled for December 5‑6, 2026, Save Point will run over a two‑day period, featuring a series of live‑streamed gaming sessions, challenges, and interactive donation drives.
Participants will be able to register their interest through a dedicated portal, where they will also receive guidance on setting up their own fundraising livestreams. The charity plans to provide resources such as overlay templates, donation trackers, and promotional assets to help streamers maximize their impact. In addition to the main streaming events, Save Point will incorporate community‑driven activities like speed‑run marathons, charity tournaments, and collaborative in‑game events where viewers can unlock donation milestones that trigger real‑world aid deliveries. By integrating gameplay mechanics with tangible outcomes, the charity hopes to illustrate the direct link between virtual achievements and on‑the‑ground assistance for vulnerable children.
The partnership with TheKapFantastic is expected to draw his sizable follower base, but Save the Children is also reaching out to other creators across platforms like Twitch, YouTube Gaming, and Facebook Gaming. The goal is to create a network of ambassadors who can amplify the message, share personal stories of the children they aim to help, and inspire their audiences to contribute.
Looking ahead, Baxter expressed optimism that Save Point could become an annual fixture in the charity’s fundraising calendar. "If this pilot proves successful, we envision scaling it up, inviting more partners, and perhaps even collaborating with game developers to embed charitable elements directly into new releases," she said. "The gaming industry has the infrastructure, the audience, and the creativity to drive massive social impact.
We’re just beginning to tap into that potential." In summary, Save Point represents a bold experiment in merging entertainment with philanthropy, offering a fresh pathway for gamers to make a difference. By turning the holiday season into a time of collective action, Save the Children hopes to deliver essential supplies to children who need them most, while also forging a new, enduring relationship with the gaming community. To get involved, interested participants can sign up via the Save Point registration page, where they will receive step‑by‑step instructions on how to launch a fundraising livestream, tips on engaging viewers, and details on how donations will be allocated to support children worldwide during the critical Christmas period.