This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event dubbed Save Point. The concept was conceived out of a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz. "Save Point gives us a platform to interact with gamers and streamers on both a partnership level and as individual supporters," Baxter explained. "Not everyone has the stamina or time to complete a marathon, so an event built around video games and live streaming is far more inclusive.
It showcases the unique ways different supporters can contribute to our cause." The charity has teamed up with popular online creator and Twitch streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for Save the Children through his own channel. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers and the broader digital entertainment ecosystem. "Our aim is to reach deeper into this community, sharing the story of what we do and why it matters," she said. "If, after the event, we have a fresh cohort of gamers who are eager to collaborate with us again because of a positive experience, I’ll consider that a massive win." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve.
"There are countless insights we’ll gather from participants, viewers and partners," Baxter noted. "That feedback will be priceless as we refine and expand our gaming events in the years to come." Baxter described gamers and streamers as "the unsung heroes of fundraising," adding that the gaming world is "setting a new, innovative standard" for charitable support.
She highlighted the shared values of the gaming community—storytelling, imagination, and the desire to escape into new realms—as a powerful foundation for social impact. "When we channel that love of play into tangible, lasting change, we demonstrate just how influential the gaming community can be," she said.
"It’s not just about entertainment; it’s about harnessing that passion to improve real lives." Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to draw attention to the fact that, for millions of children around the globe, the most critical gifts this Christmas will not be toys but essential supplies such as food, medication, warm clothing and safe shelter. "Anything you can imagine being delivered to your doorstep with a click of a button can be a reality for these children," Baxter remarked. "But this holiday, they aren’t waiting for playthings—they’re waiting for deliveries that can literally save their lives and protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream, choose donation targets and promote the event across social channels. The charity hopes that by combining the reach of popular streamers with the enthusiasm of everyday gamers, they can generate a substantial flow of donations to support emergency relief, education programs and health services for children in need.
In addition to the live streams, the organization plans to feature interactive challenges, in‑game reward systems and exclusive digital collectibles that donors can earn as they contribute. These gamified elements are designed to keep audiences engaged, encourage friendly competition among supporters, and ultimately drive higher fundraising totals. Baxter concluded by stressing the importance of measuring impact.
"We’ll be tracking every contribution, every hour of gameplay, and every viewer interaction to ensure transparency and to show donors exactly how their involvement translates into real‑world assistance," she said. "Our goal is not only to raise funds but also to build a lasting community of gamers who see charitable giving as an integral part of their gaming experience." With Save Point, Save the Children hopes to set a precedent for how nonprofits can collaborate with the digital entertainment sector, creating a model where fun, community and philanthropy intersect to deliver life‑changing aid to children worldwide.