This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, titled Save Point. The initiative, which blends video‑game play with live‑streamed charity drives, aims to tap into the enthusiasm of gamers and online audiences to generate vital support for children in need.
Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach out to gamers not just as donors but as partners,” Baxter explained.
“Save Point gives us a platform to engage both established gaming influencers and everyday players who might not be able to take part in traditional fundraisers like marathons.” The event is deliberately designed to be more inclusive than physically demanding challenges. “Not everyone can run a marathon, but almost anyone can sit down at a console or PC and play a game while raising money,” Baxter said. “By offering a digital alternative, we can showcase the impact that a different kind of supporter can have.” To anchor the campaign, Save the Children has teamed up with popular content creator and streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier in the year.
The partnership will see TheKapFantastic host live‑stream sessions, interact with viewers, and encourage donations throughout the two‑day event, which is scheduled for December 5‑6, 2026. Baxter emphasized that the charity hopes the collaboration will be the start of a longer‑term relationship with the gaming world. “Our goal is to keep building bridges with gamers and streamers after Save Point ends,” she noted. “If we can educate more people in this community about the work we do and why it matters, we’ll have created a sustainable pipeline of supporters who might return for future gaming‑based fundraisers.” She added that success will be measured not only by the amount of money raised but also by the new network of advocates it cultivates.
“I’ll consider it a huge win if we walk away with a fresh crew of gamers who are eager to partner with us again because of the positive experience they had during this event,” Baxter said. Because Save Point is a pioneering effort for the charity, there are ample learning opportunities on the horizon. “This is our first foray into this style of fundraising, so the feedback we gather will be priceless,” she explained.
“It will help us refine and expand our gaming events year after year, making each one bigger and more impactful than the last.” Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” highlighting how the gaming sector is setting a “new, innovative standard” for charitable support. She described the gaming community as a group bound by a love of storytelling, imagination, and the escapism that comes from play. “When we channel that passion into real‑world change, we demonstrate just how powerful and influential the gaming community can be,” she said. Save Point is a key component of Save the Children’s broader campaign, ‘The One Delivery That Matters,’ which launches in November 2026.
The campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries for children who lack basic necessities. Baxter pointed out that while many people think of toys and treats when they hear “Christmas deliveries,” for millions of vulnerable children the priority is food, medicine, warm clothing, and safe shelter. “Anything you can order with a tap of a screen can be delivered to your door,” Baxter remarked. “But for countless children this Christmas, it’s not the latest gadget they’re waiting for—it’s the life‑saving supplies that will protect their childhoods.” The Save Point event will run over two days, from December 5 to December 6, 2026.
Participants can sign up through a dedicated registration link, which will also provide guidance on setting up a personal fundraising livestream. By combining the excitement of gaming with the generosity of online audiences, Save the Children hopes to create a new model for charitable giving—one that leverages digital culture to deliver tangible, life‑changing aid to children around the globe. In addition to the main livestreams, the charity plans to feature a series of side activities, such as charity speed‑run challenges, in‑game donation milestones, and interactive Q&A sessions with field workers who can share stories from the front lines.
These elements are intended to keep viewers engaged, educate them about the impact of their contributions, and foster a sense of community among participants. Overall, Save Point represents an ambitious experiment in merging entertainment with philanthropy.
If successful, it could pave the way for a new era of digital‑first fundraising, where the boundaries between play and purpose are increasingly blurred, and where every click, keystroke, and cheer translates into real‑world relief for children in need.