PTW Unveils New Identity as Side

The renowned games outsourcing company, PTW, has undergone a significant transformation, consolidating its subsidiaries, including 1518 Studios, audio services provider SIDE, and Ghostpunch Games, under a single brand identity – Side. This strategic move enables Side to offer a comprehensive suite of services, encompassing game development, art and audio production, quality assurance, localization, player support, community management, and dataset management. According to Deborah Kirkham, CEO of Side, "Our company has long functioned as a unified team, driven by a shared vision, and I am delighted that our entire workforce is now represented under a single banner." Kirkham emphasized that the new brand represents the company's dedication to delivering cutting-edge, bespoke solutions that propel the success of its partners worldwide. Kaley Hurst, Chief Revenue Officer, added: "This rebranding is the culmination of years of organic growth, strategic planning, and the realization that our collective strength lies in unity – both in terms of brand identity and core values." Founded in 1994 as Pole to Win, PTW has expanded through numerous acquisitions, including the recent purchase of Ghostpunch Games for $13 million in August 2024, as well as 1518 Studios in 2021 and Side UK in 2015.