This holiday season, Save the Children is set to debut its very first gaming‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform where we could interact with gamers not just as donors but as partners,” Baxter explained.
“Many people can’t run a marathon or climb a mountain, but a gaming marathon is far more accessible and lets us highlight the unique ways different supporters can make an impact.” To bring the event to life, the charity has teamed up with popular online content creator and streamer TheKapFantastic, who earlier in the year helped raise over £5,000 for Save the Children through his own channel. This collaboration signals the organization’s intention to forge lasting relationships with influencers who can amplify its message to a wider audience. Baxter emphasized that the partnership with TheKapFantastic is just the beginning.
“Our goal is to keep building bridges with gamers and streamers long after Save Point concludes,” she said. “If we can introduce more people in this vibrant community to the work we do and why it matters, we’ll have achieved something truly significant. I’ll consider the event a massive success if we walk away with a new crew of supporters who are eager to game for us again because of the experience they’ve had.” Because this is Save the charity’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning potential embedded in the event.
“We’re gathering feedback in real time, and that insight will be priceless for shaping larger, more ambitious gaming events in the years to come,” she noted. “Each lesson we learn now will help us refine the format, improve the technology, and create even more engaging experiences for donors and participants alike.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming arena is establishing a new, innovative standard for charitable support. She observed, “There’s a shared understanding among game‑lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds through play.
When we channel that passion into real‑world change, we demonstrate just how powerful and impactful the gaming community can be.” Save Point forms a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which kicks off in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries that children in need rely on—such as nutritious food, life‑saving medicine, warm clothing, and safe shelter. Baxter underscored this message, stating, “Anything you can imagine being delivered to your doorstep with a tap of a screen is possible for many people.
But for millions of children this Christmas, it’s not toys or treats they’re awaiting—it’s the deliveries that will safeguard their lives and protect their childhoods.” The Save Point event is scheduled for December 5‑6, 2026. Participants will have the opportunity to register their interest, receive guidance on setting up a fundraising livestream, and join a global community of gamers rallying behind a common cause.
By merging the excitement of live gaming with the urgency of humanitarian aid, Save the Children hopes to inspire a new generation of donors who see charitable giving as an interactive, inclusive, and enjoyable experience. In addition to the livestream marathon, the charity plans to incorporate interactive challenges, donation milestones, and exclusive in‑game rewards to keep viewers engaged throughout the two‑day window.
Streamers will be able to showcase progress bars, highlight donor shout‑outs, and even unlock special content as collective fundraising targets are met. This gamified approach aims to turn every donation into a tangible part of the narrative, reinforcing the idea that each contribution moves the needle toward delivering critical supplies to children in crisis. Beyond the immediate financial impact, Save Point is expected to generate valuable data on donor behavior within the gaming ecosystem.
By analyzing viewership patterns, chat interactions, and donation spikes, Save the Children can fine‑tune future campaigns to better align with the preferences of this digital‑native audience. The insights gained will also help the organization craft more compelling storytelling techniques that resonate with gamers, who often value authenticity, community, and shared purpose.
Ultimately, the success of Save Point will be measured not only by the amount of money raised but also by the strength of the relationships forged between the charity and the gaming world. If the event can demonstrate that a livestream marathon can rival traditional fundraisers in both reach and impact, it could set a precedent for other nonprofits to explore similar innovative avenues. For anyone interested in taking part, registration details are available through the Save the Children website. Once signed up, participants will receive a toolkit outlining how to set up a streaming platform, promote their fundraiser, and engage with viewers to maximize contributions.
By empowering individuals to turn their passion for gaming into a force for good, Save Point aims to prove that the power of play can indeed translate into real‑world, lasting change.