This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, dubbed "Save Point." The new venture blends live streaming, interactive play, and charitable giving into a single, accessible event designed to attract both seasoned gamers and newcomers alike. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform where we could engage gamers not just as occasional donors but as active partners," Baxter explained.
"Traditional fundraisers like marathons are fantastic, but they aren’t feasible for everyone. A gaming‑centric event lowers the barrier to entry and showcases the diverse ways supporters can contribute." To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. The partnership illustrates the growing synergy between nonprofit organisations and digital influencers, a trend that Baxter believes will continue to evolve. "Our goal is to nurture lasting relationships with gamers and streamers beyond this single event," she said.
"If we can introduce more people in this space to the impact of our work, we’ll have laid the groundwork for future collaborations." Baxter envisions success not only in the amount of money raised but also in the community built around the cause. "A true win would be walking away with a fresh cohort of supporters who feel inspired to game for us again, simply because they had a positive experience," she noted.
"The feedback we collect will be a goldmine for refining future gaming fundraisers, allowing us to scale up and improve year after year." She also highlighted the often‑overlooked role that gamers and streamers play in the charitable ecosystem, calling them "unsung heroes of fundraising." According to Baxter, the gaming arena is "setting a new, innovative standard" for how nonprofits can mobilise audiences. "Gamers are storytellers at heart.
We all love immersive narratives, imaginative worlds, and the sense of escape that play provides. When we channel that passion toward real‑world change, we demonstrate just how powerful and impactful the gaming community can be." Save Point forms part of a larger campaign titled "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift public focus from the typical holiday gifts to the essential items that many children desperately need during the festive season—food, medication, warm clothing, and safe shelter. Baxter emphasized the stark contrast between the consumer‑driven holiday mindset and the urgent needs of vulnerable children. "Anything you can order with a click can be delivered to your door," she remarked.
"But for millions of youngsters this Christmas, it isn’t toys they’re hoping for—it’s life‑saving deliveries that protect their childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration link, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation potential.
The format encourages individual streamers to host their own sessions, each contributing to a collective goal while fostering a sense of camaraderie across the platform. Beyond the immediate fundraising objective, Save Point aims to generate a ripple effect within the gaming ecosystem. By showcasing how play can translate into tangible aid, the event hopes to inspire other creators, developers, and gaming companies to explore charitable partnerships.
Baxter believes that the lessons learned—from technical logistics to audience interaction—will inform a roadmap for larger, more ambitious gaming‑centric campaigns in the future. In summary, Save Point represents a strategic pivot for Save the Children, leveraging the reach and enthusiasm of the gaming community to address critical needs during the holiday season. By marrying entertainment with empathy, the charity seeks to create a sustainable model where digital play becomes a conduit for real‑world impact, ensuring that millions of children receive the essential deliveries that truly matter this Christmas.