This holiday season, Save the Children is set to debut its very first gaming‑centric and livestream‑driven fundraiser, an event they have christened Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and online content creators, offering a novel avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create something that would resonate with both partners and individual supporters who might not be able to take part in traditional charity challenges, such as running a marathon.
A gaming‑based event is far more accessible and showcases how a different type of supporter can make a meaningful impact." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for Save the Children through his own channel. This partnership underscores the potential of influencer‑driven fundraising, where a single personality can mobilise a dedicated audience to donate and spread awareness. Baxter emphasized that the organization hopes to nurture these relationships long after the two‑day event concludes.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she said. "I’ll consider the event a huge success if we walk away with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑focused fundraiser, there is a strong emphasis on learning and iteration. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added. She described gamers and streamers as "unsung heroes of fundraising," highlighting how the gaming sector is "setting a new, innovative standard" for charitable support.
The rationale behind targeting the gaming audience is rooted in the shared values of storytelling, imagination, and escapism that many gamers hold dear. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play," Baxter noted. "By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be." Save Point is a component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to draw attention to the stark reality that, for millions of children around the globe, the most critical gifts this Christmas will not be toys or sweets, but essential supplies such as food, medicine, warm clothing, and safe shelter.
Baxter illustrated this contrast by saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." Participants in Save Point will have the opportunity to register their interest via the event’s official sign‑up page.
Once registered, they will receive guidance on how to set up a fundraising livestream, including tips on engaging viewers, integrating donation links, and promoting the cause throughout the broadcast. The event will feature a schedule of live gaming sessions, challenges, and collaborative streams, with the aim of creating a festive, community‑driven atmosphere that encourages generous giving. In addition to the primary fundraising goal, Save Point seeks to raise the profile of the charity’s winter relief efforts. By leveraging the reach of popular streamers and the interactive nature of live gaming, the organization hopes to educate viewers about the dire circumstances many children face during the holiday season.
The event will also spotlight stories from families who have benefited from previous deliveries, illustrating the tangible impact of donor contributions. Looking ahead, Baxter expressed optimism that Save Point could become an annual fixture on the charity’s calendar, evolving in scale and scope each year.
"If we can demonstrate that this model works, we’ll be able to expand it, involve more creators, and raise even larger sums for children in need," she said. "The feedback we gather will shape future gaming events, making them more engaging, more inclusive, and more effective at driving change." Overall, Save Point represents a strategic blend of entertainment and philanthropy, harnessing the passion of the gaming world to address urgent humanitarian needs. By inviting gamers, streamers, and their audiences to participate in a cause-driven experience, Save the Children aims to turn virtual victories into real‑world relief for children who are counting on essential deliveries this Christmas. The organization invites anyone interested in making a difference to join the movement, register for the event, and help turn the power of play into a powerful tool for good.