This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The venture, which blends live streaming, interactive play, and charitable giving, is designed to tap into the enthusiasm of the gaming community while raising vital funds for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "We wanted to create a platform where both established partnerships and individual supporters from the gaming world could get involved," Baxter explained.
"Not everyone is able to take part in a marathon or a traditional physical challenge, so an event like this offers a more inclusive avenue for people to contribute and demonstrate what a different type of supporter can achieve." To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who earlier this year helped the charity raise over £5,000 through his own channel. Baxter highlighted that this collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming personalities beyond the immediate timeframe of the fundraiser.
"If we can reach a wider audience within this community and share the story of what we do and why it matters, that would be a massive win," she said. "I’ll consider the event a resounding success if we walk away with a fresh crew of supporters who are eager to game for us again because of the experience they’ve had." Baxter also noted the learning curve involved in launching a novel type of fundraiser.
"Because this is our first foray into a gaming‑centric campaign, the feedback we gather will be priceless. It will help us refine our approach and scale up even bigger, more impactful gaming events in the years to come," she added.
Describing gamers and streamers as the "unsung heroes of fundraising," Baxter praised the gaming sector for setting a "new, innovative standard" in charitable support. She pointed out that many gamers share a love of storytelling, imagination, and the escapism that video games provide.
"When we channel that passion into real‑world change, we showcase just how powerful and influential the gaming community can be," she said. Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the public’s focus from traditional holiday gifts to essential supplies that children around the globe desperately need during the festive season—items such as nutritious food, life‑saving medication, warm clothing, and safe shelter.
"In the digital age, you can have almost anything delivered to your doorstep with a few taps on a screen," Baxter observed. "But for millions of children this Christmas, the items they’re hoping for aren’t toys or sweets—they’re the deliveries that will safeguard their health, their safety, and their future." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream.
Once registered, gamers can choose to host their own streams, organize multiplayer marathons, or simply encourage their followers to donate during the two‑day window. By integrating live chat interactions, donation trackers, and special in‑game challenges, Save Point aims to create an immersive experience that blurs the line between entertainment and philanthropy. Viewers will be able to see real‑time progress toward fundraising goals, hear stories from children who benefit from the donations, and even unlock exclusive digital rewards as milestones are reached.
The charity hopes that the event will not only generate immediate financial support but also lay the groundwork for an ongoing partnership with the gaming ecosystem. "We see this as the start of a lasting relationship," Baxter emphasized. "The gaming community is vibrant, innovative, and deeply connected.
By building trust and demonstrating impact, we can turn one‑off participants into lifelong advocates for children’s rights and wellbeing." In addition to the primary fundraising objectives, Save Point will serve as a showcase for how technology and creativity can be harnessed for social good. The event will feature panels with industry experts discussing the future of charitable gaming, workshops on effective livestream fundraising, and spotlight segments on successful past campaigns. Overall, Save Point represents a bold step forward for Save the Children, marrying the excitement of modern gaming culture with the timeless mission of protecting and nurturing vulnerable children worldwide.
As the holiday season approaches, the charity invites gamers, streamers, and supporters of all ages to join the cause, proving that a shared love of play can translate into meaningful, life‑changing impact for those who need it most.