This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event christened Save Point. The initiative, scheduled for December 5‑6 2026, is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners in a shared experience,” she explained. “Running a marathon isn’t feasible for everyone, so an event that lives online, where anyone with a console or a PC can join, makes participation far more inclusive.” The charity has teamed up with popular content creator and streamer TheKapFantastic, a figure who already demonstrated his fundraising prowess earlier in the year by generating more than £5,000 for Save the Children through his channel.
Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and their audiences. “If we can walk away from Save Point with a new crew of enthusiastic supporters who want to keep gaming for our cause, we’ll consider the event a massive win,” she said. Baxter also highlighted the learning curve involved in launching a novel type of fundraiser. “Because this is our first foray into a gaming‑centric campaign, the feedback we gather will be priceless.
It will help us refine our approach and scale up future events, making each one bigger and more impactful than the last.” In her remarks, Baxter described gamers and streamers as “the unsung heroes of fundraising,” noting that the gaming arena is beginning to set a new, innovative standard for charitable support. She pointed out that many gamers share a love of storytelling, imagination, and escapism—values that can be harnessed to drive real‑world change.
“When we channel that passion for play into tangible outcomes, we showcase just how powerful the gaming community can be in shaping lives beyond the screen,” she added. Save Point is a cornerstone of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in need. While many children anticipate toys and treats, millions are instead awaiting life‑saving deliveries such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the irony of modern convenience: “Anything you can think of can be ordered with a few taps on a screen and delivered to your doorstep.
Yet for countless children this Christmas, the items they’re hoping for aren’t toys—they’re the basics that keep them healthy and safe.” Participants in Save Point will have the opportunity to register their interest through a dedicated sign‑up page, where they will receive guidance on setting up a fundraising livestream. The event will feature a blend of live gameplay, interactive challenges, and real‑time donation tracking, allowing viewers to see the immediate impact of their contributions. By integrating gaming culture with charitable giving, Save the Children hopes to inspire a new generation of donors who might not have engaged with traditional fundraising methods. The organization believes that the immersive nature of games—where players invest time, skill, and emotion—can translate into a deeper, more personal connection to the cause.
Looking ahead, Baxter expressed optimism about the potential for recurring collaborations with the gaming sector. “We’re just scratching the surface of what’s possible.
As we gather data and stories from Save Point, we’ll be better equipped to design even more engaging experiences—perhaps tournaments, e‑sports brackets, or co‑created in‑game items whose sales support our programs.” In summary, Save Point represents a pioneering step for Save the Children, merging the dynamic world of gaming with the urgent need to deliver essential supplies to children worldwide. By offering an accessible, entertaining, and meaningful way to give, the charity aims to broaden its donor base, amplify its message, and ultimately ensure that more children receive the help they need this festive season and beyond.