This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streaming extravaganza dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of charitable giving, aiming to rally both seasoned gamers and casual players around a common cause.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point originated from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as partners but also as individual supporters,” Baxter explained.
“Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible. It showcases how a different type of participant can make a meaningful impact.” To give the event a recognizable face, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for the charity earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers, developers, and everyday players alike.
“If we can reach more members of this vibrant community with information about what we do and why it matters, we’ll have taken a huge step forward,” she said. “A successful outcome for us would be walking away with a new crew of supporters who are eager to game for us again because of the experience they had during Save Point.” Baxter also highlighted the learning curve involved in launching a novel fundraiser.
“This is our first foray into a gaming‑centric campaign, so the feedback we collect will be priceless. It will help us refine and expand future gaming events, making them bigger and better each year.” She described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support. According to Baxter, the appeal of gaming lies in its storytelling roots and its capacity to transport players to imaginative worlds. "Game‑lovers share a love for narrative, creativity, and the escape that play provides.
When we channel that passion into tangible, real‑world change, we demonstrate just how influential the gaming community can be," she said. Save Point forms a key pillar of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift the public’s focus from traditional holiday gifts to essential deliveries that children in crisis truly need—food, medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "Anything you can imagine being delivered with a click of a button can reach a doorstep.
But for millions of children this Christmas, it’s not toys or sweets they’re awaiting—it’s life‑saving supplies that protect their childhoods." The event will run over two days, offering participants a variety of ways to get involved. Gamers can sign up to host their own fundraising livestreams, compete in charity tournaments, or simply donate while watching their favorite streamers play. The platform will provide tools for setting up donation links, tracking fundraising goals, and sharing progress across social media, making it easy for participants to spread the word and encourage friends and followers to contribute. In addition to the live streams, Save Point will feature special guest appearances from game developers, industry veterans, and other high‑profile influencers who will discuss the intersection of gaming and philanthropy.
Panels will explore topics such as ethical game design, the role of virtual economies in charitable giving, and how gaming communities can mobilize quickly in response to humanitarian crises. The charity hopes that the event will not only generate immediate funds for its Christmas‑time delivery efforts but also lay the groundwork for an ongoing partnership with the gaming sector. By demonstrating the tangible impact that a collective of gamers can have, Save the Children aims to inspire a new wave of digital‑native philanthropists who view gaming as a vehicle for social good. For those interested in joining Save Point, registration is open now.
Participants can sign up through the official Save the Children website, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation potential. The charity encourages both seasoned streamers and newcomers to take part, emphasizing that every contribution—whether a small donation, a shared post, or a few hours of gameplay—adds up to a larger, life‑changing impact for children in need.
In summary, Save Point represents an innovative blend of entertainment and altruism, harnessing the enthusiasm of the gaming community to deliver essential supplies to vulnerable children during the holiday season. By leveraging the reach of popular streamers like TheKapFantastic and offering a flexible, inclusive platform for fundraising, Save the Children is setting a precedent for how charitable organizations can engage with digital cultures. The event promises not only to raise crucial funds but also to forge lasting relationships that could reshape the landscape of charitable giving in the years to come.