Take-Two CEO Strauss Zelnick Discusses Tariffs, AI, and the Upcoming GTA 6 Release

Take-Two Interactive has reported strong Q3 FY 2025 results, driven by a diverse portfolio of games, including the highly anticipated Grand Theft Auto 6. In an interview, CEO Strauss Zelnick discussed the company's strategy, the balance between annualized properties and long-term projects, and the importance of creating anticipation and desire for new releases. Zelnick also touched on the mobile market, which has seen a downturn but is now back in growth mode, driven by the success of titles like Match Factory. The company's acquisition of Zynga has also been a key factor in its growth, with the mobile business addressing a different consumer demographic. On the topic of tariffs, Zelnick expressed his support for free trade, citing the potential negative impact of trade wars on the industry. He also discussed the role of AI in the industry, stating that it will help make the business more efficient but will not reduce employment. The company is mindful of the need to respect intellectual property when using AI technology. With regards to GTA 6, Zelnick expressed enthusiasm for the upcoming release, stating that the company is taking a cautious approach and waiting for the results to speak for themselves.