This holiday season, Save the Children is set to roll out its first ever gaming‑focused fundraising initiative, dubbed Save Point. The new event merges the excitement of video games with live streaming to rally support for the organization’s mission during the most charitable time of the year. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a way to reach gamers and streamers in a manner that feels natural to them,” Baxter explained. “Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑centric event opens the door for a far wider audience to get involved, whether they’re seasoned content creators or casual players who simply love to game.” The event is being powered by a partnership with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children through his own channel. Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to nurture relationships with influencers in the gaming sphere.
“Our hope is that after Save Point we’ll have a growing network of gamers and streamers who understand what we do and want to keep supporting us,” she said. “If we walk away with a fresh crew of enthusiastic volunteers who are eager to host their own charity streams, we’ll consider the event a massive win.” Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the initiative.
“We’re stepping into uncharted territory, so every piece of feedback—from technical glitches to audience engagement metrics—will be priceless,” she noted. “Those insights will help us design even bigger, more polished gaming fundraisers in the years to come.” In her remarks, Baxter praised gamers and streamers as “the unsung heroes of fundraising,” pointing out that the gaming world is beginning to set a “new, innovative standard” for charitable support. She described the gaming community as a group bound by a love of storytelling, imagination, and immersive experiences. “When we channel that passion into real‑world impact, we demonstrate just how powerful the collective can be,” Baxter said.
“It’s not just about playing a game; it’s about turning that play into tangible, lasting change for children in need.” Save Point is part of a larger campaign titled “The One Delivery That Matters,” slated to launch in November 2026. The campaign aims to shift the narrative of Christmas gifting for millions of vulnerable children, who are more likely to be awaiting essential supplies—food, medicine, warm clothing, and safe shelter—than toys and confectionery. Baxter underscored this point, noting, “In the digital age, we can order almost anything with a tap of a screen. Yet for countless children this holiday season, the most critical deliveries are those that protect their health and wellbeing, not the latest gadget.” The two‑day event will run from December 5 to December 6, 2026.
Participants can sign up through the Save Point registration portal, where they will receive guidance on setting up a livestream, tips for engaging viewers, and resources for maximizing donation flow. The charity encourages both seasoned streamers and newcomers to join, emphasizing that every broadcast—whether it features a marathon gaming session, a speed‑run challenge, or a casual play‑through—contributes to the overall fundraising goal. Beyond the immediate financial target, Save Point seeks to raise awareness about the broader issues that Save the Children tackles year‑round. By leveraging the storytelling nature of games, the event hopes to illustrate how imaginative play can translate into real‑world empathy and action.
Viewers will be exposed to stories of children living in crisis zones, the logistical hurdles of delivering aid, and the tangible outcomes that donations can achieve, such as rebuilding schools, providing clean water, and delivering emergency medical kits. The partnership with TheKapFantastic also serves as a showcase for how individual creators can amplify impact.
Earlier in the year, his personal fundraiser demonstrated the power of a dedicated audience; now, with Save Point, the charity aims to multiply that effect across a network of creators. Baxter envisions a ripple effect: “One streamer inspires their followers, those followers inspire their friends, and before you know it, we have a cascade of support that reaches far beyond the gaming community.” In preparation for the event, Save the Children’s team is collaborating with gaming platforms, tech sponsors, and charitable giving services to ensure a seamless donation experience. They are also developing interactive features—such as on‑screen donation meters, real‑time goal trackers, and exclusive in‑game rewards—to keep audiences engaged and motivated throughout the livestreams.
Ultimately, Save Point aims to prove that the gaming sector can be a formidable ally in the fight for children’s rights and wellbeing. By turning screens into portals for generosity, the charity hopes to set a precedent for future collaborations between nonprofits and the digital entertainment industry. As Baxter summed up, “When we blend the joy of gaming with the urgency of humanitarian aid, we create a powerful narrative that resonates with a new generation of donors. That’s the future of fundraising, and we’re thrilled to be at the forefront of it.”