Astrid Entertainment Redefines the Boundaries of Linear Entertainment and Gaming

Sharon Tal Yguado, a veteran executive from Amazon and Fox, launched Astrid Entertainment over two years ago, with the goal of creating a unique gaming experience for teenagers. The studio's debut project is an untitled "living adventure sandbox" that combines elements of RPGs with a sandbox approach, allowing players to shape their own world. According to Yguado, the team saw an opportunity to craft a positive and dynamic experience that delivers an adrenaline rush without relying on violence. The game features multiplayer stories, where players can invite friends and family to join their world, and is designed to evolve uniquely based on the players' actions. Yguado believes that this project marks a shift towards more interactive and social experiences, and that Astrid Entertainment is well-positioned to bridge the gap between linear entertainment and gaming. With a team of industry leaders from various backgrounds, the studio is currently undergoing friends and family testing and plans to start pre-production soon. Yguado hopes that Astrid's innovative approach will inspire other independent developers to take risks and create fresh, original experiences that cater to the evolving tastes of gamers.