This holiday season, Save the Children is set to debut its very first gaming‑focused and streaming‑driven fundraiser, an event they have christened Save Point. The initiative is designed to bring the excitement of video games and the reach of live streaming together with the organization’s mission to protect vulnerable children around the world. Fiona Baxter, the senior fundraising manager for the charity, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “Save Point grew out of a genuine desire to interact more closely with gamers, both through strategic partnerships and by inviting individual supporters to take part,” Baxter explained.
“Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible. It gives us a chance to highlight the impact that a different kind of supporter can have.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This collaboration exemplifies the growing synergy between nonprofit organisations and digital influencers, who can mobilise large audiences in real time. Baxter emphasised that the partnership is just the beginning: “We’re eager to keep nurturing relationships with gamers and streamers long after the event ends.
If we can reach more people in this vibrant community with information about the work we do and why it matters, that will be a win for everyone.” According to Baxter, the ultimate measure of success will be the formation of a new cohort of supporters who are inspired to return to the platform for future gaming‑based fundraisers. “I’ll consider it a huge triumph if we walk away from Save Point with a fresh crew of advocates who want to game for us again because of the experience they’ve had,” she said. “There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year.” Baxter praised gamers and streamers as the “unsung heroes of fundraising,” noting that the gaming sector is "setting a new, innovative standard" for charitable support.
She highlighted the shared values of the gaming community: a love for storytelling, imagination, and the escapism that comes from exploring virtual worlds. “When we translate that passion for play into a force for real‑world, lasting change, we demonstrate just how powerful and impactful the gaming community can be,” she said. Save Point forms part of Save the Children’s broader campaign titled “The One Delivery That Matters,” slated to launch in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter.
Baxter underscored this point, stating, “Anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods.” The event itself will run over two days, from December 5 to December 6, 2026. Participants can sign up to join the livestream, set up their own fundraising pages, and encourage their followers to donate. The format encourages a blend of competitive gaming, collaborative challenges, and interactive audience engagement, all streamed live to a global audience.
Viewers will be able to watch their favourite creators play, cheer them on, and contribute directly to the cause via integrated donation tools. Beyond the immediate fundraising goal, Save Point aims to build a lasting infrastructure for future charitable gaming events. By gathering data on viewer engagement, donation patterns, and streamer feedback, Save the Children hopes to refine its approach and expand the scope of subsequent campaigns. Baxter anticipates that the insights gained will inform not only the scale of future events but also the ways in which the charity can tailor its messaging to resonate with the gaming demographic.
The partnership with TheKapFantastic also serves as a case study for how individual influencers can make a tangible difference. Earlier this year, TheKapFantastic’s stream raised over £5,000 for the charity, demonstrating the potential of even a single channel to mobilise significant financial support. Baxter believes that replicating this model across multiple creators will amplify the impact: “When you have a network of streamers each bringing their own communities to the table, the cumulative effect can be extraordinary.” In addition to monetary contributions, Save Point will feature educational segments that spotlight the real‑world challenges faced by children in conflict zones, disaster‑struck regions, and impoverished communities.
These interludes will provide context for the donations, helping viewers understand how their contributions translate into food parcels, medical kits, winter coats, and safe sleeping arrangements. The event also encourages participants to adopt creative fundraising tactics, such as in‑game challenges, donation milestones that unlock new content, and collaborative raids where multiple streamers join forces to achieve a common goal. By gamifying the act of giving, Save Point hopes to make philanthropy feel both fun and rewarding, thereby attracting a broader, younger audience that may not have engaged with traditional charity drives. Overall, Save Point represents a bold experiment at the intersection of entertainment and altruism.
It seeks to prove that the gaming community—often stereotyped as solely focused on leisure—can harness its collective energy, storytelling passion, and digital savvy to drive meaningful social change. As Baxter concludes, “The gaming space is setting a new, innovative standard for supporting charitable causes.
By turning our love of gaming into a force for real‑world, lasting change, we’re showing how powerful and impactful this community truly is.”