This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streamed event titled Save Point. The initiative, which will run over two days in early December, is designed to tap into the enthusiasm and reach of the video‑game community while raising vital funds for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point grew out of a broader ambition to deepen the charity’s connection with gamers.
"We wanted a way to involve the gaming world in a more meaningful, sustained manner," she explained. "Save Point gives us that bridge, allowing us to partner with creators and also attract individual supporters who might not be able to take part in traditional challenges like marathons." Unlike a marathon, which demands extensive physical preparation, a gaming marathon is far more inclusive.
Participants can sit at a console or computer, stream their play, and invite viewers to donate—all from the comfort of their own homes. "It’s an event that lowers the barrier to entry and showcases a different kind of supporter, someone whose passion lies in interactive storytelling and competition," Baxter said. "When those passions are channeled toward a cause, the impact can be remarkable." To give the event a strong launchpad, Save the Children has teamed up with well‑known online creator and streamer TheKapFantastic. The influencer, who previously raised more than £5,000 for the charity earlier in the year, will host a series of live sessions, engage with audiences, and encourage donations throughout the two‑day window.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers and streamers. "Our hope is that after Save Point we’ll have a new network of ambassadors who continue to champion our work, whether by gaming for us again or by spreading the word within their own communities," she noted. Baxter also highlighted the learning aspect of the venture. "Because this is our first foray into a gaming‑centric fundraiser, the feedback we collect will be priceless.
It will help us refine the format and scale up future events, making each iteration bigger and more effective," she said. In her view, gamers and streamers are often the "unsung heroes of fundraising," bringing creativity, dedication, and a massive online presence to charitable causes.
She went on to describe how the gaming world is "setting a new, innovative standard" for philanthropy. "There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to explore new realms. By converting that love for play into a catalyst for real‑world change, we demonstrate just how powerful the gaming audience can be when it rallies around a purpose." Save Point forms part of the broader "The One Delivery That Matters" campaign, which Save the Children will roll out in November 2026.
The campaign seeks to shift the public’s focus from conventional holiday gifts to essential supplies that children in crisis truly need—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast: "Anything you can order with a tap of a screen can be delivered to your doorstep, but for millions of children this Christmas, it isn’t toys they’re awaiting.
It’s the deliveries that will protect their lives and preserve their childhoods." The event is scheduled for December 5‑6, 2026. Interested participants can sign up through a dedicated registration link, where they will receive guidance on setting up their own fundraising livestream, tips for engaging audiences, and information on how to maximize donations. By blending entertainment with empathy, Save Point aims to create a vibrant, interactive platform where gamers can play, interact with fans, and collectively contribute to a cause that resonates far beyond the screen. In addition to the live streams, the charity plans to incorporate interactive challenges, leaderboards, and exclusive in‑game rewards to keep viewers invested.
Sponsors from the gaming industry will also be invited to match donations, further amplifying the financial impact. Baxter envisions a future where such events become a staple in the nonprofit sector, proving that digital play can be harnessed for tangible, life‑saving outcomes. Overall, Save Point represents a pioneering step for Save the Children, merging the dynamic world of gaming with the urgent mission of delivering essential aid to children worldwide. By inviting gamers to turn their passion into purpose, the charity hopes to forge lasting partnerships, gather valuable insights, and, most importantly, ensure that millions of children receive the critical support they need this holiday season.