This holiday season, Save the Children is set to roll out its very first game‑focused and streaming‑driven fundraising initiative, dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a sector that has shown remarkable enthusiasm for charitable causes. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for interaction, both through formal partnerships with influential creators and through the participation of individual supporters who might not be able to take part in traditional physical challenges.
"Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained.
By leveraging the inclusive nature of online gaming, the charity hopes to attract a diverse audience that can contribute in ways that fit their schedules, skills, and interests. The event is being anchored by a collaboration with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year.
This partnership illustrates how established gaming personalities can mobilise their followers for a common good, turning entertainment into a vehicle for real‑world impact. Looking beyond the immediate fundraiser, Baxter expressed a strong desire to sustain and expand these relationships with gamers and streamers once Save Point concludes. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added. The insights gathered will inform future campaigns, potentially scaling up the model to include larger tournaments, collaborative charity streams, and cross‑platform initiatives. Baxter praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support.
She highlighted a shared cultural mindset among gamers: a love for stories, imagination, and the escapism that games provide. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point forms part of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026.
This campaign aims to shift the narrative around the festive season for millions of children who, instead of receiving toys and sweets, are awaiting essential deliveries such as nutritious food, vital medicines, warm clothing, and safe shelter. The messaging underscores that while many can click a button to have a package delivered to their doorstep, for vulnerable children the same act can mean the difference between life and death. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter noted.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." This poignant contrast reinforces the urgency of the cause and the tangible impact that donations can have during the holiday period. The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. By combining the interactive excitement of gaming with the altruistic drive of charitable giving, Save the Children hopes to create a replicable model that other nonprofits can adopt, ultimately turning play into a powerful catalyst for change.
In summary, Save Point represents a strategic pivot for Save the Children, tapping into the expansive and engaged gaming audience to raise both awareness and funds. Through partnerships with influential streamers, an emphasis on accessibility, and a commitment to learning and iteration, the charity aims to forge lasting connections within the gaming ecosystem.
If successful, the event could herald a new era where digital entertainment and philanthropy intersect, delivering vital resources to children in need while redefining how charitable campaigns are conceived and executed.