This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative, which will run over two days in early December, is designed to tap into the enthusiasm and reach of the online gaming community, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers.
"We wanted to create a platform where we could interact with the gaming world not just through one‑off partnerships but by inviting individual players and streamers to become active participants in our cause," she explained. "Not everyone is able to run a marathon or climb a mountain, but a gaming marathon is far more accessible and still allows us to demonstrate the impact that a different kind of supporter can have." To give the event a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year generated more than £5,000 for the charity during a dedicated broadcast. Baxter highlighted that this collaboration is just the beginning of a longer‑term strategy to forge lasting relationships with influencers in the gaming space. "Our aim is to keep the conversation going after Save Point ends," she said.
"If we can introduce more people in this community to the work we do and why it matters, we’ll have taken a big step forward. Success for us will look like a fresh cohort of gamers who, after experiencing the event, want to continue supporting us through future gaming sessions or charity streams." Baxter also stressed the learning potential embedded in the pilot event. "Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from viewer engagement metrics to feedback from participants—will be priceless. They’ll help us refine the format and scale up for even bigger, more ambitious gaming events in the years to come," she noted.
She went on to describe gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming sector is beginning to set a "new, innovative standard" for charitable support. "There’s a shared understanding among game lovers that we’re a community drawn to stories, imagination, and the thrill of escaping into new worlds through play," Baxter said.
"When we channel that passion into tangible, real‑world change, we showcase just how powerful and impactful the gaming community can be." Save Point forms a key part of the broader "The One Delivery That Matters" campaign, which Save the Children is launching in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children will need this Christmas—items such as nutritious food, life‑saving medicine, warm clothing, and safe shelter. "In today’s digital age, almost anything can be ordered with a tap of a screen and delivered to your doorstep," Baxter observed.
"But for millions of children this festive season, the deliveries they’re hoping for aren’t toys or candy—they’re the basics that will safeguard their health and preserve their childhoods." Scheduled for December 5‑6, 2026, Save Point invites anyone with an internet connection and a love for gaming to get involved. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to help maximize donations.
The event will feature a mix of solo streams, collaborative gaming sessions, and special challenges designed to keep audiences entertained while encouraging generous contributions. Beyond the immediate fundraising goal, Save Point aims to build a sustainable bridge between the charity sector and the rapidly expanding world of digital entertainment. By highlighting the mutual benefits—charities gaining access to a passionate, tech‑savvy audience, and gamers finding purpose beyond recreation—the initiative hopes to inspire similar collaborations across the nonprofit landscape.
In the words of Baxter, "When we transform our love of gaming into a force for lasting, real‑world impact, we prove that play can be a powerful catalyst for change. We’re excited to see how this experiment unfolds and to welcome a new generation of supporters who see gaming not just as a hobby, but as a meaningful way to help children in need." Those interested in joining Save Point can register their interest via the provided link, after which they will receive detailed instructions on how to set up their livestream, promote the event, and track the funds raised.
By uniting the storytelling spirit of games with the urgent needs of children worldwide, Save the Children hopes to deliver a holiday season where every click, comment, and donation translates into a delivery that truly matters.