SplitMetrics Expands Leadership Team with New Chief Revenue Officer

SplitMetrics has named Eoin Hallahan, a seasoned sales expert with experience at Meta and Google, as its new Chief Revenue Officer. Hallahan boasts 16 years of sales experience, including over a decade in senior leadership positions across the adtech, martech, and high-growth B2B startup sectors. His previous roles include serving as Enterprise Sales Director for EMEA Gaming at Meta, Managing Director for EMEA and APAC at NextRoll, and working in Google's sales department. Most recently, he held a sales leadership position at Supermetrics. Additionally, the company has appointed Dan de Vries, formerly of data.ai, as its new Product Director. According to CEO and co-founder Max Kamenkov, "Eoin's appointment as CRO is a significant move for SplitMetrics, as his expertise in adtech and martech, combined with his proven ability to scale high-growth businesses, makes him an ideal fit for our team." Kamenkov continued, "Eoin will play a crucial role in our senior leadership, driving SplitMetrics towards its next phase of growth and helping us achieve our long-term objectives." He also expressed enthusiasm for the addition of Dan de Vries as Product Director, citing his impressive track record in product management as a valuable asset to the company's continued innovation and product development for app marketers and developers.