This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative aims to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as a one‑off partnership, but as an ongoing, mutually beneficial relationship,” Baxter explained.
“Many people can’t commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible and still showcases the impact that a different type of supporter can have.” To give the event a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to nurture ties with both high‑profile streamers and everyday gamers. “If we can introduce more members of this community to the work we do and why it matters, we’ll have taken a big step forward,” she said.
“A true measure of success will be walking away from Save Point with a fresh cohort of supporters who are eager to game for us again because of the experience they’ve had.” Because Save Point is a pilot effort, Baxter highlighted the learning potential embedded in the event. “We’re gathering feedback in real time, and that insight will be crucial as we design larger, more ambitious gaming fundraisers in the years to come,” she noted. The charity hopes to refine its approach based on what works best for both donors and participants, ensuring that future events are even more engaging and effective. Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is beginning to set a new, innovative standard for charitable support.
She described the community as a group of story‑loving, imaginative individuals who seek escape and adventure through play. By channeling that passion into tangible, real‑world change, the gaming sector can demonstrate its capacity for significant social impact. Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign draws attention to the stark reality that, for millions of children worldwide, the most vital gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and a safe place to sleep. Baxter remarked, “Anything you can imagine being delivered to your doorstep with a tap of a screen is possible.
Yet for countless children this festive season, it isn’t toys or sweets they await—it’s life‑saving deliveries that protect their childhoods.” The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. Once registered, gamers can choose to stream their gameplay, set personal fundraising targets, and encourage viewers to donate directly to Save the Children’s emergency relief efforts. During the livestreams, creators are encouraged to incorporate interactive elements such as donation milestones, challenges, and Q&A sessions that highlight specific projects funded by the charity.
For example, a streamer might pledge to complete a difficult raid once a certain amount is raised, or they could invite viewers to share stories about how gaming has positively influenced their lives, tying those narratives back to the broader mission of safeguarding children. In addition to direct donations, Save Point aims to raise awareness about the systemic issues that leave children vulnerable during the holiday season. By weaving educational segments into the broadcast—such as short videos about nutrition shortages, access to clean water, and the importance of safe shelter—the event seeks to turn casual viewers into informed advocates. The partnership with TheKapFantastic also includes a charitable merchandise line, with proceeds earmarked for the campaign.
Limited‑edition apparel and digital assets will be available for purchase, providing another revenue stream while allowing supporters to wear their commitment proudly. Looking ahead, Baxter expressed optimism that the success of Save Point could pave the way for recurring gaming fundraisers, potentially expanding to include e‑sports tournaments, collaborative charity raids, and cross‑platform challenges. "The gaming community is incredibly diverse and globally connected," she said. "If we can harness that network responsibly, we’ll have a powerful tool for driving sustained support for children in need."