2024: The Year Microsoft Reinvented Itself

The gaming industry began 2024 with low expectations due to a perceived drought of high-quality releases. However, the year ultimately proved to be a success, thanks to unexpected hits like Helldivers 2 and Astro Bot, as well as games that defied expectations, such as Dragon Age: The Veilguard and Silent Hill 2. Meanwhile, Microsoft underwent a significant transformation, pivoting Xbox from a traditional platform holder to a platform service and third-party games publisher. This shift, driven by the acquisition of Activision Blizzard, has raised questions about the future of Xbox and its identity. As the industry looks to 2025, key storylines will include the impact of GTA 6, Nintendo's new console launch, and the ongoing evolution of Microsoft's Xbox strategy. Despite challenges faced by some publishers, such as Ubisoft, and the decline of live service games, 2024 demonstrated the resilience and adaptability of the gaming industry. The year also saw the rise of Chinese game developers, with titles like Black Myth Wukong and Marvel Rivals making a significant impact. As the industry moves forward, it will be important to watch how Microsoft's 'This Is An Xbox' campaign resonates with consumers and how the company navigates its new role in the gaming landscape.