This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day event dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of live streaming to generate vital funds for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach gamers and streamers in a manner that felt natural to them,” Baxter explained.
“Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible and can attract a diverse group of supporters.” The event will be anchored by popular online creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising over £5,000 for Save the Children earlier this year. His involvement is expected to draw his substantial follower base into the fundraising fold, encouraging viewers to set up their own livestreams, donate, and spread the word. Baxter emphasised that Save Point is only the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and content creators. “If we can walk away from this weekend with a fresh crew of enthusiastic supporters who see gaming as a vehicle for good, we’ll consider it a massive win,” she said.
“Our hope is that these new allies will continue to champion our mission, whether through future streams, charity tournaments, or collaborative campaigns.” Because this is the charity’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning potential of the event. “We’ll be gathering feedback from participants, donors, and partners to fine‑tune our approach,” she noted. “That insight will be invaluable as we aim to scale up and host even bigger, more impactful gaming events in the years to come.” In her view, gamers and streamers are often the “unsung heroes of fundraising,” bringing creativity, community spirit, and a willingness to experiment with new formats.
She added that the gaming world is setting a "new, innovative standard" for charitable support, blending entertainment with purpose in ways that traditional events sometimes cannot. “The gaming community is built around storytelling, imagination, and the thrill of exploring new worlds,” Baxter said. “When we channel that passion into real‑world impact, we showcase just how powerful that collective energy can be.
It’s about turning a hobby into a force for lasting change.” Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift public attention from the usual holiday gifts to the essential supplies that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between the consumer‑driven holiday narrative and the reality for millions of vulnerable children. "Anything you can order online can be delivered with a tap of a screen," she remarked.
"But for countless children this Christmas, it isn’t toys or sweets they’re hoping for—it’s the basic deliveries that can save lives and protect their childhoods." By linking the convenience of digital ordering with the urgency of humanitarian aid, Save the Children hopes to inspire a new kind of generosity that aligns with modern consumer habits. Participants interested in joining Save Point can sign up through the event’s registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources for maximizing donation potential. Whether a seasoned streamer or a casual gamer eager to contribute, the platform aims to be inclusive, offering tools and support to help every participant make a meaningful impact.
The charity anticipates that the combined reach of multiple livestreams, social media promotion, and community interaction will generate significant awareness and funds. By leveraging the interactive nature of gaming—chat engagement, real‑time donation alerts, and collaborative challenges—the event aspires to create a dynamic fundraising environment where supporters feel directly involved in the outcome. Looking ahead, Save the Children envisions a series of recurring gaming events, each building on the lessons learned from Save Point. The ultimate goal is to establish a sustainable pipeline of support from the gaming sector, turning what began as a single weekend fundraiser into an ongoing partnership that continuously fuels the organisation’s mission to safeguard children’s futures worldwide.
In summary, Save Point represents a pioneering blend of entertainment and philanthropy, offering an accessible avenue for gamers, streamers, and their audiences to contribute to a cause that matters deeply during the holiday season. By tapping into the creativity and community spirit inherent in gaming culture, Save the Children hopes to deliver life‑saving aid to children who need it most, proving that play can indeed become a powerful catalyst for change.